Due to the outbreak of COVID-19 in 2020, China and even the world entered a “New Normal”. Online live streaming, short-video + e-commerce,Wechat + mini program and other emerging channels have achieved constant breakthroughs. Community group buying, home delivery service and other online and offline activities realized deep integration. Against the new environment of consumption, Z generation has become the core consumption group in e-commerce. A growing need of online shopping is clear to see among small-town young people and the retired. With the application of digital technologies, brands are accelerating to improve their number of consumers and activate existing customers; improve digital interaction between brands and consumers, deepen brand asset operation and change “traffic” into “retention”.
This conference will focus on hot topics such as digital interaction, new patterns of e-commerce, social marketing, content marketing, KOL promotion, e-commerce live-streaming, intelligent retail, omni-Channel operation, discuss the best practices of China's digital marketing and e-commerce development together with domestic and foreign platform operators, consulting companies, brands, retailers, technical service providers and so on, and help brands to tap new opportunities of development against uncertain market environment.