THRIVE Fashion: Be the answer

THRIVE Fashion is a** **half-day morning conference held at The Line, 58 Victoria Embankment, London, bringing together the people shaping the future of eCommerce to tackle a single question: how do you become the answer when customers are ready to buy?

Customers no longer discover fashion brands in one place. They move between Google, AI search, social platforms, marketplaces and communities as they research and decide. This shift means the brands that adapt first are the ones that win, and this event is built around helping fashion brands do exactly that.

Across a morning of keynotes, expert panels, live demonstrations and real-world case studies, the sessions unpack how leading fashion brands are adapting to the AI era while building sustainable, profitable growth.

If you work in eCommerce fashion, here is what you can expect to take away:

• AI search and GEO: understand how Generative Engine Optimisation is reshaping the way customers find brands
• Paid and creative strategy: learn how to capture demand through a smarter paid media and creative engine
• Digital PR and LLM presence: discover how to earn authority and build visibility inside AI-driven results
• Retention and profitability: explore conversion, returns and loyalty tactics that keep customers coming back
• Honest, practical conversations: hear how ambitious fashion brands are actually adapting today, not in theory

The morning runs from a welcome networking breakfast through to a closing panel on the future of fashion, wrapping up with lunch and networking. It is a strong fit for founders, eCommerce leaders and marketing teams who want practical insights they can put to work straight away.

This is a free event, though registration is subject to host approval.

Check the event website below for full details and to request your place.