TikTok Shop Connect 2026

Built for bold brands, TikTok Shop Connect is a hands-on, one-day, in-person event focused on turning content into commerce.

Hosted by eCommerce Nurse (a TikTok Shop Partner agency), it brings together platform experts, successful sellers, and eCommerce operators for practical training, live activities, and real talk about what works on TikTok Shop right now.

Set at No.1, America Square in central London, the program blends presentations, workshops, and discussions with live demos—so you leave with tactics you can plug straight into your roadmap.

If you attend, you will:

• Learn how to set up and optimise your TikTok Shop—and avoid the common pitfalls new sellers face.
• Create high-performing content that converts, using proven UGC formats, hooks, and creative workflows.
• Build and manage affiliate partnerships that actually drive incremental sales (not just clicks).
• Develop ad strategies for awareness, conversion, and retention—with campaign structures that deliver measurable ROI.
• Master live selling—from show formats to shoppable flows—and understand the levers behind successful streams.
• Track and measure success with the right analytics, so you can prioritise what to scale (and what to skip).
• Stress-test your storefront with audits, hot seats, and interactive exercises to uncover quick wins before your next peak.

Expect a practical, community-first vibe: expert guidance, seller-side case studies, and curated networking with brands, marketers, and operators who are actively growing on TikTok Shop.

This is a paid event held in London (venue: No.1, America Square).

For the latest agenda, speaker confirmations, and tickets, check the event website below.