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Carro Product Review Dashboard and Demo

Product Overview

Updated: 3/13/19

Carro has taken a unique and powerful approach to influencer marketing. They call it “authentic influencer marketing on autopilot.”

Carro allows you to find out how many influencers have bought your product, subscribed to your email list, or follow you on social.

This allows you to reach out to your most influential customers and fans and ask for reviews, give away free products, and strengthen that relationship. Hence the authentic part - they are already believers in your brand, you’re just focusing your efforts on the most influential ones.

Who is this for?

The larger your store, and customer base, the more powerful Carro will be. Influencer marketing is better for “viral” products and brands. If you see customers sharing your products already, for free, then Carro will help empower that movement.

Who is this not for?

If you have no customers, no email list, and no social followings, this won’t be particularly helpful right now, but it is still free to install, and can track new influencers as you grow your lists and customer base.

If you never plan to do any form of influencer marketing or customer retention, then this app isn’t for you.

The Secret Sauce:

Carro is zagging where others zig. While their platform can work for influencers of any size, I would say they are especially keen on empowering the micro-influencer and existing customers. They are now moving into a marketplace type business, where, eventually, influencers will be able to discover brands that fit their preferences, and brands will be able to discover influencers that align with their customer base and core values.

Category

Influencer Marketing

Customers

5000+

Company Size

20+

Founded

2015

Pricing

  • Monthly
Start-Up

There's no charge to use Carro!

Top Integrations

Viral Loops Shopify Integration

Carro Alternatives

How Will This Work With My Store?

What metrics will Carro help me improve?

Our topline metric would be influencers we’ve activated - given product to, etc.

And our bottom line is new customers, or revenue, from the influencer marketing program.

When should I use Carro?

The larger your store, and customer base, the more powerful Carro will be. Influencer marketing is better for “viral” products and brands.

If you see customers sharing your products already, for free, then Carro will help empower that movement.

When should I not use Carro?

If you have no customers, no email list, and no social followings, this won’t be particularly helpful right now, but it is still free to install, and can track new influencers as you grow your lists and customer base.

If you never plan to do any form of influencer marketing or customer retention, then this app isn’t for you.

Who has to manage Carro?  How many different people?

Whether you’re the CEO, CMO, or influencer marketing manager, it should be an organized, marketing-minded individual who has experience working with influencers, has the right to give out product on behalf of the company, and can measure and track their results.

How much setup and maintenance time will Carro require?

Connecting Carro takes about 5 minutes and will help you identify your top influencers.

From there, you can export the list and reach out to them with customized emails / DMs and offers.

You should check back in monthly to identify new influencers and reach out to them.

You can also use the product review link to send to influencers outside your current network, and they can use that to select products for review, streamlining your influencer marketing process.

What complementary tools might I use with Carro?

You could get creative and use Carro with a loyalty program, to better incentivize your customers based on the size of their social following (larger influencers get more points).

Carro may work in conjunction of any SEO strategy you may have. Influencers can help you get featured in guest posts and get those very desirable backlinks to the site.

What types of companies does Carro work well with?

Carro works well with popular products from fast-growing brands, brands where customers are already sharing pictures of your product, and brands that have proven success through influencer marketing. These brands are often in beauty, apparel, fashion, etc., but really any buzzworthy brand, product, or company can succeed with Carro.

Brands that are slow-going, don't get shared well, or have no following/email list will not benefit as much from Carro, but it's free to use and can uncover unique insights, so why not give it a try and see if there are any influencers in your customer and social followings?