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Product Overview

Updated: 01/06/2020

What is Littledata?

Littledata is an easy to use, highly effective way to deal with problems in your Google Analytics. Littledata helps create accurate data and attribution models for Ecommerce stores.

You’d look to them if you’re having issues with unreliable collection processes, recurring payments through a tool like Recharge, missing sales attribution, such as many of your sales coming in as “direct” or from “PayPal”, or Shopify data that doesn’t match up with your google analytics data.

Category

Shopify Analytics

Customers

14,000+

Company Size

not listed

Founded

2015

Pricing

  • Per Year
  • Per Month

Standard

$59/month

  • Daily Data Audit

  • Industry Benchmarks

  • Unlimited Connections
  • One Store

Pro

$159/month

  • All features in Standard
  • Advice with Onboarding
  • Priority Support
  • Up to 3 Stores

Enterprise

Contact Sales

  • Account Management
  • Custom Tracking
  • Custom Reporting
  • Unlimited Stores

Standard

$79/month

  • Daily Data Audit

  • Industry Benchmarks

  • Unlimited Connections
  • One Store

Pro

$199/month

  • All features in Standard
  • Advice with Onboarding
  • Priority Support
  • Up to 3 Stores

Enterprise

Contact Sales

  • Account Management
  • Custom Tracking
  • Custom Reporting
  • Unlimited Stores

Top Integrations

Littledata Alternatives

How Will Littledata Work With My Ecommerce Store?

What makes Littledata different than competitors?

Littledata is solving for problems that Shopify should care about, but isn’t doing a good job at tracking. Things like Average Order Value and Lifetime Value, and especially things like revenue by channel source.

Littledata will help you solve problems you didn’t even know you had by tracking just about everything, ensuring that your analytics aren’t missing even the littlest things: be it the currency your customer used, whether or not they did a partial or full refund, used a coupon, or any number of other frequent occurrences that often fall through the cracks with other analytics setups. Littledata will ensure that your Google analytics provides accurate attribution for payments, regardless of it’s a subscription payment, a one time purchase, or anything else.

Here’s just a few of the things that Littledata helps track in Google Analytics instantly, once installed on your site.

Scroll tracking on product pages. Refunds are tracked and attributed appropriately, 3rd party checkouts are no longer misattributed, lifetime revenue and number of orders is now inside your Google Analytics, and then they even track revenue by Refersion affiliate, Recart communication, and Recharge repeat purchase count.

Also, they have automated audits to help you understand what’s working and what still needs a manual fix in your store, in order for improved tracking.

Benchmarks come from aggregated and anonymized data across 14,000 customers and there are very strict and specific rules on how they collect and handle this data.

 

What metrics is Littledata going to improve for my Ecommerce store?

Ironically, while this tool helps you measure metrics better, it’s tough to call “metric accuracy” a metric…

A couple of things you should see change when using Littledata:

You should see less conversions from direct, and more attributed to the right channels.

You should see repeat purchases and conversions being assigned to the right channels.

You should see your Google Analytics data looking almost identical to your Shopify data (which tends to be close to your raw revenue data), but then also having more data points than Shopify itself.

Who has to manage Littledata and how long does it take to setup?

Setup is completely automated and Littledata will be functional as soon as it’s done downloading. There are a few niche cases with more customized themes, where the data layer may not be working, etc. Littledata will note this and either you can fix it yourself, or for enterprise plans, their account rep will fix it for you.

When should you use it?

It’s simple, if you have trouble with direct traffic, missed attribution, or recurring charges, install Littledata to fix those issues. Any eCommerce business reliant on subscriptions should be using Littledata. Google Analytics. Or if you’re really curious about your benchmark compared to the industry, but that’s more of a nice to have than the core value of the product, in my opinion.It’s going to be more valuable for growth stage established business, especially those advertising across multiple channels, and recurring subscriptions businesses, especially existing Recharge and Bold Subscriptions customers.


When shouldn't you use it?

If you’re already using an advanced analytics platform, you may not need to get Littledata.

If you are an expert web developer and just need one small component of their feature set, you can try to build this out on your own.

If you are just starting your store or are processing a very small amount of orders, Littledata may not be for you.