June 13, 2024

Maximizing email and SMS opt-in rates with templates and testing

Primary category:

Secondary category:




No items found.




Google Analytics


Access all style templates
Interactions & Animations
Custom Fonts + Google Fonts
Split Testing Optimization

Amped Paid

This is some text inside of a div block.
Access all style templates
Interactions & Animations
Custom Fonts + Google Fonts
Split Testing Optimization

This is some text inside of a div block.

This is some text inside of a div block.

All about

What is Amped?

They currently have 6 main templates with dozens of variations each which give you the power to find the right high-level popup to start with and customize to fit your brand.

They have a really intuitive pop-up flow builder which I’ve never actually seen before. It shows you what each step in the flow is going to look like, as well as the actions that the user can take from that step. For example, they show you what happens if the user doesn’t complete a step, hits back, or “X”s out. And they are showing mobile and desktop via at the same time. 

Webhook to Zapier or wherever you may need.

Most importantly, for their current integrations, they are pushing “front-end events” for perfect on-site tracking. This is one of those subtle and super important parts of using a different pop-up tool from your email service provider: If a user fills out a pop-up form, and that pop-up tool sends a push with the email address to Klaviyo, for example. What happens if the user adds 3 products to cart and abandons? Does Klaviyo know that abandoned cart? Will Klaviyo send that abandoned cart email? The answer is: Only if the pop-up tool is pushing “front-end events” to the email service provider. Amped is always doing this for all direct integrations and you can set it up pretty easily if you need to use a 3rd party integration or webhook.

They have functionality that allows you to ask questions up front and then ask for email address to “deliver results.” You can even use their pop-ups for post-purchase questions and surveys.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • List

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What makes Amped different than competitors?

Usually, when I see a pop-up tool, I go “Great another one…” But with Amped, they purposefully created a pop-up builder using years of their own experience on what works in the industry, and how to apply templatized best practices to massively increase conversion rate. Not only that, but they wanted to decouple the pop-up tool from the email service provider / SMS provider, specifically because most of those tools don’t have a great pop-up optimization strategy.

Amped has the best split-testing interface that I’ve ever seen, making it super easy to create, test, and optimize offers, content, and creative and really push that opt-in rate as high as it can go.

What metrics is Amped going to improve for my Ecommerce store?

Amped is specifically looking to blow up your email and SMS opt-in rates. With more opt-ins, you can expect better performance from your channel marketing efforts, especially abandoned cart and checkout recovery sequences. Thus leading to increased conversion rate, more revenue, and all the good things that follow.

Who has to manage Amped and how long does it take to setup?

Typically Amped will be used by your email marketing specialist, head of marketing, head of eCommerce, or you as the solo founder or co-founder who is looking for improving your email and SMS opt-in rates.

It will take an hour or less to get fully setup, turn off your existing pop-up provider, integrating your email and SMS provider, and launch. From there you want to come in every couple of weeks to a month to create and optimize split-tests, monitor results, and continue to improve your conversion rate.

On top of that, you can hop into a call with their team who will walk you through the platform, give you some ideas and best practices, and make sure that you are fully utilizing their solution.

Is Amped right for my store?

Amped is for merchants really trying to improve their opt-in rates on their website.

Amped isn’t for brands that don’t do pop-ups, don’t want to collect emails or SMSs, or brands that don’t have their email and SMS systems in place yet. Get those setup and come back in a few months to improve them.

Message from 

We helped 10,000+ customers help grow.