ShopMessage is using a smart sense technology to only show the subscribe with Messenger option when the Facebook user is detected as being logged in. This is super helpful for targeted conversions and helps you avoid the fear of sending someone through a complicated “login to Facebook” type process that ultimately could dead end or lead them to Facebook. And trust me you don’t want your hard earned website traffic back on Facebook, that is probably where you bought them from in the first place. It also helps simplify your popup experience and ensure that you aren’t trying to do more than 1 pop up at the same time.

The flexibility of their rules, like based on products in cart, size of cart, repeat purchase, etc., which stems from a deep Shopify integration, is another great differentiator, even though others have similar segmentation ability.

Messenger marketing may be a new channel for you, and you’re going to want to track your Messenger subscribers and the total number of messages sent to them on a regular basis. By getting a message in front of them on this channel, you should expect an increase in your conversion rate, improvements on your abandon cart recovery rate, and overall more sales. ShopMessage even guarantees a 400% ROI on their tool.

Messenger also helps with retention through post-purchase messages, customer service, and to notify customers of future promos, events, or other things going on in the business.

At the end of the day, you should see a higher conversion rate, more repeat purchases, and more engagement in general.

ShopMessage is as easy to set up as something like Klaviyo or Drip/Privy. Meaning, it can be as simple as getting one abandon cart sequence in place, or as complex as building custom segments and dedicated nurture sequences for each customer or product category. The 3 main stages of Messenger marketing are growing the list, closing sales/conversions, and then driving loyalty. I’d recommend dedicating a full day to build out the pop ups and sequences as best as possible, then come in on a weekly or maybe monthly basis to make tweaks, run tests, build custom flows and campaigns, etc. From there its about making sure you keep in touch with your audience and respond to any responses they may have for you on Messenger. If you don’t, you leave the customer feeling like there is no one actually behind the brand. And if you do, and you do it well, it will lead to more sales. So do it well.

ShopMessage can be used by any merchant, but fits the midmarket and growing brands the best. You will want a savvy marketer that can craft the right messages and knows how to tie this channel and channel strategy into the rest of the marketing mix.

Now, older demographics are on Messenger, but could be less of an opportunity for you, so that is something to consider. The more of a passthrough business you have, the less value you will get from the retention value the tool offers. And if you need to keep things simple and slim, you may just want a cheaper abandon cart Messenger tool and forgo the bells and whistles of this relatively robust one.