Audiense Connect is a Twitter marketing and analytics tool that helps merchants identify their audience on Twitter, engage with them, advertise to them, follow or unfollow them, Direct Message (DM) them, etc.
You can track your own social following, who’s following you, when they are most active, what they like. You can even upload your email list and they will match that with Twitter accounts, then you can follow, outreach, etc. This makes for a strong branding and retention strategy, and strengthens your ability to do social listening and understand the wants and needs of your audience, and this could possibly lead you to understanding what new products you’d want to create.
They also have an (more expensive) insights tool for larger companies that can really understand social audiences, create groups and segmentations (using AI), and basically get deeper research on your audience(s) and figure out better messaging, marketing strategy, etc.
The insights tool is typically perfect for advanced social media marketers, social media analysts, or analytics professionals.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.