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The Best Advertising Technology (AdTech) Tools For Ecommerce

Tools that help you strategize, set up, manage and provide insights on your online advertising.

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What is Advertising Technology (AdTech)?

Advertising Technology (AdTech) is a range of tools or software designed to help make your online advertising efforts easier, and increase your Return On Ad Spend (ROAS). Whether it helps you create ad images, discover the most clickable headlines, reformatting content for different platforms for different screen sizes/platform, or helps you better segment your audience with AI, this category is all about optimizing your online advertising efforts.

Advertising Technology (AdTech)

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What is Quartile?

Automated, Intelligent, Cross-Channel Ad Platform

What is Reaktion?

Better tie together, analyze, and Increase your eCommerce profits with ease.

What is Klickly?

Klickly is a commission-based ad network that can be setup in less than 30 minutes that drives traffic and sales to your store from across their network.

What is Pencil?

Pencil is a visual and written AI advertising tool that helps you pump out tactile, high-performing ads for use across social and other advertising channels.

What is Audiencer?

Audiencer is a research tool that helps you better understand niche audiences on Facebook to create highly targeted ads, increasing Return on Ad Spend.

What is Trackify X?

Trackify X is a pixel engine that backs up pixel data and manages multiple pixels through server side API, lowering CPA and increasing return on ad spend.

What is Confect?

Confect automates visual content for Ecommerce stores, specifically for product pictures, and then pushes those visuals to your dynamic product feeds.

What is ShopFluency?

ShopFluency is a “personas” company that helps create detailed personas of your customers, improving targeting and messaging, decreasing CPA by up to 30%.

What is Savvy?

Savvy turns your static images into custom videos in seconds, helping you to increase engagement and conversions by really bringing your products to life.

What is Measured?

Measured helps understand the true value of your ad buys through a series of tests and analytics to understand how much ads actually contribute to conversions.

What is Audiense Connect?

Audiense Connect is a Twitter marketing and analytics tool empowering merchants to develop deeper connections with their audiences.

What is Triple Whale?

Triple Whale is a comprehensive advertising analytics platform that leverages data to provide valuable insights into advertising campaigns.

What is Optily?

Cross-Channel Ad Optimization Platform for Increasing Return on Ad Spend

What is Convertedin?

A marketing operating system that prospect, convert and retain customers.

What is Ampd?

Connecting Google Ads and Amazon data together with Keyword Level Attribution

What is SimplicityDX?

Create compelling advertising campaign microsites that cut CAC & drive new revenue - all in < 5 min.

What is EKOM by Writerly AI?

Writerly.ai is an online platform designed to enhance the writing experience and improve the quality of written content.

What is Particl?

Real-time product sales and pricing data. Particl AI tracks sales, inventory, pricing, assortment, and sentiment across all of eCommerce.

What is SuperStore Systems?

Easily bring in 3rd-party products and services to your B2C and B2B eCommerce store.

What is Tidio?

All-in-one customer experience solution with live chat, AI chatbots, and multichannel communication

What is Moast?

Moast.io is a solution that eCommerce brands can use to connect their prospective customers with existing customers for real life demos.

What is Decile?

Customer data platform that provides strategic insights that help you act on your analytics to actually grow your store.

What is Fera.ai?

Fera is all about helping merchants gather and display customer reviews and user generated content to actually have an effect on sales.

What is Omnisend?

Omnichannel Marketing Automation Built for Ecommerce

Why use Advertising Technology (AdTech) apps?

Advertising Technology (AdTech) tools help to automate or eliminate tasks to make your ads more relevant, effective, and cost-efficient. This improves your marketing and helps you to discover actionable customer insights that can increase conversions, improve ROI, ROAS and other metrics across the board.

When should you be investing in Advertising Technology (AdTech) apps?

You should start looking at AdTech Tools only once you've found (or are very close to finding) success with your ad campaigns and you are looking to scale. Most of these tools are only helpful for medium to high ad spend brands. And all of these tools become significantly more valuable as you scale.

For example, advertisers spending less than $5k/month probably don't need any tools at all, maybe an image or video editing software and maybe a copywriting tool, if you feel the need. As you start to go over $10k/month in ad spend, certain tools start to become more valuable. And as you go over $50k/month in ad spend, you absolutely must have some of these tools at your disposal, as the improvements in process, ad variation, and simply Return on Ad Spend (ROAS) will instantly pay for themselves.

Who is managing these Advertising Technology (AdTech) apps?

Whoever is managing your ads, or in some cases, your creatives. Sometimes this is an agency partner and you should be working with them to determine whether the brand or the agency is paying the fee. The general rule is: If it's only usable on your account, you pay; if it is usable across all client accounts, the agency pays.

What are the most important Advertising Technology (AdTech) features?

Depending on the sub-category: Creative vs Segmentation

Creative - you're looking for tools that help you create the best ads possible. These are tools that will improve copywriting, write copy for you, create compelling photos and videos, etc. And you're looking for tools that can export to all sizes: square, 16x9, 9x16, etc.

Segmentation - You're looking for tools that enrich and segment users in real-time, often based on their browsing behavior or other preferences. Some tools enrich with 3rd party data (such as Experian), others simply take your existing store data and better apply it.