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The Best Advertising Technology (AdTech) Tools For Ecommerce

Tools that help you strategize, set up, manage and provide insights on your online advertising.

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What is Advertising Technology (AdTech)?

Advertising Technology (AdTech) is a range of tools or software designed to help make your online advertising efforts easier, and increase your Return On Ad Spend (ROAS). Whether it helps you create ad images, discover the most clickable headlines, reformatting content for different platforms for different screen sizes/platform, or helps you better segment your audience with AI, this category is all about optimizing your online advertising efforts.

Advertising Technology (AdTech)

What is Pencil?

Pencil is a visual and written AI advertising tool that helps you pump out tactile, high-performing ads for use across social and other advertising channels.

What is Trackify X?

Trackify X is a pixel engine that backs up pixel data and manages multiple pixels through server side API, lowering CPA and increasing return on ad spend.

What is ShopFluency?

ShopFluency is a “personas” company that helps create detailed personas of your customers, improving targeting and messaging, decreasing CPA by up to 30%.

What is Trackify X?

Trackify X is a pixel engine that backs up pixel data and manages multiple pixels through server side API, lowering CPA and increasing return on ad spend.

What is ShopFluency?

ShopFluency is a “personas” company that helps create detailed personas of your customers, improving targeting and messaging, decreasing CPA by up to 30%.

What is Pencil?

Pencil is a visual and written AI advertising tool that helps you pump out tactile, high-performing ads for use across social and other advertising channels.

What is Trackify X?

Trackify X is a pixel engine that backs up pixel data and manages multiple pixels through server side API, lowering CPA and increasing return on ad spend.

What is ShopFluency?

ShopFluency is a “personas” company that helps create detailed personas of your customers, improving targeting and messaging, decreasing CPA by up to 30%.

What is Pencil?

Pencil is a visual and written AI advertising tool that helps you pump out tactile, high-performing ads for use across social and other advertising channels.

What is Trackify X?

Trackify X is a pixel engine that backs up pixel data and manages multiple pixels through server side API, lowering CPA and increasing return on ad spend.

What is ShopFluency?

ShopFluency is a “personas” company that helps create detailed personas of your customers, improving targeting and messaging, decreasing CPA by up to 30%.

What is Vitals.co?

40 Simple Tools in One App

What is TrustedSite?

TrustedSite offers a set of safety certifications your site can earn and then display through trust badges.

What is Shop Phone?

Shop Phone tracks and notifies you of key events that will help you keep in touch with customers through a direct calling.

What is

Pencil

Pencil is a visual and written AI advertising tool that helps you pump out tactile, high-performing ads for use across social and other advertising channels.

What is

Trackify X

Trackify X is a pixel engine that backs up pixel data and manages multiple pixels through server side API, lowering CPA and increasing return on ad spend.

What is

ShopFluency

ShopFluency is a “personas” company that helps create detailed personas of your customers, improving targeting and messaging, decreasing CPA by up to 30%.

What is

Pencil

Pencil is a visual and written AI advertising tool that helps you pump out tactile, high-performing ads for use across social and other advertising channels.

What is

Trackify X

Trackify X is a pixel engine that backs up pixel data and manages multiple pixels through server side API, lowering CPA and increasing return on ad spend.

What is

ShopFluency

ShopFluency is a “personas” company that helps create detailed personas of your customers, improving targeting and messaging, decreasing CPA by up to 30%.

What is Carro Brand Partnerships?

Using Carro’s Brand Partnership tool is like going Shopping for products for your store, without a traditional wholesale relationship or any inventory commitments.

What is Fera.ai?

Fera is all about helping merchants gather and display customer reviews and user generated content to actually have an effect on sales. It is meant to be simple and customizable, giving merchants the maximum amount of control over how content is used.

What is accessiBe?

accessiBe helps merchants to allow people with disabilities to effectively use their website.

What is levAR?

levAR is an Augmented Reality and 3D visualization app available in the Shopify app store.

What is ShopPop?

ShopPop is a messenger marketing/chat marketing and conversational commerce tool designed to help your store better interact with customers.

What is Rewind?

Rewind is an easy to use back up tool for your Shopify or BigCommerce store, providing peace of mind that when things break you will be able to fix them fast.

What is Pricestack?

Pricestack is the most robust price testing tool for mid-market merchants.

What is Gorgias?

All-in-One Customer Support Specifically Designed for Ecommerce

What is FenixCommerce?

FenixCommerce utilizes customer location and data to select the best shipping options and provide predicted delivery dates right at checkout.

What is Recart?

Recart is a messenger marketing tool featuring robust features like integrations with click to messenger ads.

What is Carro?

Carro allows you to find out how many influencers have bought your product, subscribed to your email list, or follow you on social so you can build an authentic relationship with them to help sell your products.

What is Route?

Route is a free for merchants shipping insurance app with built in visual package tracking, kind of like Uber, for your packages...

What is Viral Loops?

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

What is Omnisend?

Omnisend is the all-in-one marketing automation solution for Ecommerce.

Why use Advertising Technology (AdTech) apps?

Advertising Technology (AdTech) tools help to automate or eliminate tasks to make your ads more relevant, effective, and cost-efficient. This improves your marketing and helps you to discover actionable customer insights that can increase conversions, improve ROI, ROAS and other metrics across the board.

When should you be investing in Advertising Technology (AdTech) apps?

You should start looking at AdTech Tools only once you've found (or are very close to finding) success with your ad campaigns and you are looking to scale. Most of these tools are only helpful for medium to high ad spend brands. And all of these tools become significantly more valuable as you scale.

For example, advertisers spending less than $5k/month probably don't need any tools at all, maybe an image or video editing software and maybe a copywriting tool, if you feel the need. As you start to go over $10k/month in ad spend, certain tools start to become more valuable. And as you go over $50k/month in ad spend, you absolutely must have some of these tools at your disposal, as the improvements in process, ad variation, and simply Return on Ad Spend (ROAS) will instantly pay for themselves.

Who is managing these Advertising Technology (AdTech) apps?

Whoever is managing your ads, or in some cases, your creatives. Sometimes this is an agency partner and you should be working with them to determine whether the brand or the agency is paying the fee. The general rule is: If it's only usable on your account, you pay; if it is usable across all client accounts, the agency pays.

What are the most important Advertising Technology (AdTech) features?

Depending on the sub-category: Creative vs Segmentation

Creative - you're looking for tools that help you create the best ads possible. These are tools that will improve copywriting, write copy for you, create compelling photos and videos, etc. And you're looking for tools that can export to all sizes: square, 16x9, 9x16, etc.

Segmentation - You're looking for tools that enrich and segment users in real-time, often based on their browsing behavior or other preferences. Some tools enrich with 3rd party data (such as Experian), others simply take your existing store data and better apply it.

Still unsure what’s right for you?

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