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The Best Advertising Technology (AdTech) Tools For Ecommerce

Tools that help you strategize, set up, manage and provide insights on your online advertising.

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What is Advertising Technology (AdTech)?

Advertising Technology (AdTech) is a range of tools or software designed to help make your online advertising efforts easier, and increase your Return On Ad Spend (ROAS). Whether it helps you create ad images, discover the most clickable headlines, reformatting content for different platforms for different screen sizes/platform, or helps you better segment your audience with AI, this category is all about optimizing your online advertising efforts.

Advertising Technology (AdTech)

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What is Reaktion?

Better tie together, analyze, and Increase your ecommerce profits with ease.

What is Klickly?

Klickly is a commission-based ad network that can be setup in less than 30 minutes that drives traffic and sales to your store from across their network.

What is Pencil?

Pencil is a visual and written AI advertising tool that helps you pump out tactile, high-performing ads for use across social and other advertising channels.

What is Audiencer?

Audiencer is a research tool that helps you better understand niche audiences on Facebook to create highly targeted ads, increasing Return on Ad Spend.

What is Trackify X?

Trackify X is a pixel engine that backs up pixel data and manages multiple pixels through server side API, lowering CPA and increasing return on ad spend.

What is Copysmith?

Copysmith is an AI-driven copywriting tool creating blogs, product descriptions, ads, SEO meta information and more that helps to increase ROAS and conversion.

What is Confect?

Confect automates visual content for Ecommerce stores, specifically for product pictures, and then pushes those visuals to your dynamic product feeds.

What is ShopFluency?

ShopFluency is a “personas” company that helps create detailed personas of your customers, improving targeting and messaging, decreasing CPA by up to 30%.

What is Pulley?

Pulley is an AI-powered marketing intelligence tool, supercharging your segmented marketing strategy to increase conversions, lifetime value, repeat purchases..

What is Savvy?

Savvy turns your static images into custom videos in seconds, helping you to increase engagement and conversions by really bringing your products to life.

What is Measured?

Measured helps understand the true value of your ad buys through a series of tests and analytics to understand how much ads actually contribute to conversions.

What is Audiense Connect?

Audiense Connect is a Twitter marketing and analytics tool empowering merchants to develop deeper connections with their audiences.

What is Quartile?

Automated, Intelligent, Cross-Channel Ad Platform

What is Triple Whale?

Triple Whale is an analytics and attribution tool that helps you pull in all your core data sources and make intelligent business decisions.

What is Optily?

Cross-Channel Ad Optimization Platform for Increasing Return on Ad Spend

What is Convertedin?

A marketing operating system that prospect, convert and retain customers.

What is Ampd?

Connecting Google Ads and Amazon data together with Keyword Level Attribution

What is Yardline?

Category and platform agnostic funding marketplace built specifically for Ecommerce brands and retailers.

What is Reaktion?

Better tie together, analyze, and Increase your ecommerce profits with ease.

What is FUGU?

FUGU prevents more instances of fraud by following the purchaser after the purchase to better calculate the risk of fraud.

What is Opinew?

Opinew is a smart review platform for DTC brands showcasing reviews on their site from across the web for increased social proof and conversation rate.

What is Netcore?

Netcore is a customer engagement and experience platform that creates personalized digital experiences to fuel omni-channel growth.

What is Sendlane?

Sendlane is an email and SMS marketing platform that combines functionality with methodology to increase conversions and total revenue.

What is Carro?

Carro’s Brand Partnership tool is like going Shopping for products for your store, without a traditional wholesale relationship or any inventory commitments.

What is Rewind Backups?

Rewind is an easy to use back up tool for your Shopify or BigCommerce store, providing peace of mind that when things break you will be able to fix them fast.

What is SMSBump?

SMSBump is the largest SMS marketing tool in the Shopify app market, designed specifically for Shopify with extremely robust functionality and features.

What is Gorgias?

All-in-One Customer Support Specifically Designed for Ecommerce

What is Viral Loops?

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

Why use Advertising Technology (AdTech) apps?

Advertising Technology (AdTech) tools help to automate or eliminate tasks to make your ads more relevant, effective, and cost-efficient. This improves your marketing and helps you to discover actionable customer insights that can increase conversions, improve ROI, ROAS and other metrics across the board.

When should you be investing in Advertising Technology (AdTech) apps?

You should start looking at AdTech Tools only once you've found (or are very close to finding) success with your ad campaigns and you are looking to scale. Most of these tools are only helpful for medium to high ad spend brands. And all of these tools become significantly more valuable as you scale.

For example, advertisers spending less than $5k/month probably don't need any tools at all, maybe an image or video editing software and maybe a copywriting tool, if you feel the need. As you start to go over $10k/month in ad spend, certain tools start to become more valuable. And as you go over $50k/month in ad spend, you absolutely must have some of these tools at your disposal, as the improvements in process, ad variation, and simply Return on Ad Spend (ROAS) will instantly pay for themselves.

Who is managing these Advertising Technology (AdTech) apps?

Whoever is managing your ads, or in some cases, your creatives. Sometimes this is an agency partner and you should be working with them to determine whether the brand or the agency is paying the fee. The general rule is: If it's only usable on your account, you pay; if it is usable across all client accounts, the agency pays.

What are the most important Advertising Technology (AdTech) features?

Depending on the sub-category: Creative vs Segmentation

Creative - you're looking for tools that help you create the best ads possible. These are tools that will improve copywriting, write copy for you, create compelling photos and videos, etc. And you're looking for tools that can export to all sizes: square, 16x9, 9x16, etc.

Segmentation - You're looking for tools that enrich and segment users in real-time, often based on their browsing behavior or other preferences. Some tools enrich with 3rd party data (such as Experian), others simply take your existing store data and better apply it.