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The Best Advertising Technology (AdTech) Tools For Ecommerce

Tools that help you strategize, set up, manage and provide insights on your online advertising.

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What is Advertising Technology (AdTech)?

Advertising Technology (AdTech) is a range of tools or software designed to help make your online advertising efforts easier, and increase your Return On Ad Spend (ROAS). Whether it helps you create ad images, discover the most clickable headlines, reformatting content for different platforms for different screen sizes/platform, or helps you better segment your audience with AI, this category is all about optimizing your online advertising efforts.

Advertising Technology (AdTech)

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What is Quartile?

Automated, Intelligent, Cross-Channel Ad Platform

What is Reaktion?

Optimize ad campaigns based on Profit, not revenue!

What is Klickly?

A commission-based ad network that drives traffic and sales to your store from across their network.

What is Pencil?

A visual and written AI advertising tool that helps you pump out tactile, high-performing ads for use across social and other advertising channels.

What is Audiencer?

A research tool that helps you better understand niche audiences on Facebook to create highly targeted ads, increasing Return on Ad Spend.

What is Trackify X?

A pixel engine that backs up pixel data and manages multiple pixels through server side API, lowering CPA and increasing return on ad spend.

What is Confect?

Automates visual content for your eCommerce store, specifically for product pictures, and then pushes those visuals to your dynamic product feeds

What is ShopFluency?

A “personas” company that helps create detailed personas of your customers, improving targeting and messaging, decreasing CPA by up to 30%.

What is nativeMsg?

A fresh take on conversational commerce and ads through interactive "choose your adventure" experiences that boost ROAS and conversion rates.

What is Measured?

The “Media Outcome Measurement Platform” Understanding the Real Value of Your Media Buys

What is Audiense Connect?

A Twitter marketing and analytics tool empowering merchants to develop deeper connections with their audiences.

What is Triple Whale?

A comprehensive advertising analytics platform that leverages data to provide valuable insights into advertising campaigns.

What is Optily?

A powerful tool designed explicitly for Shopify stores with a focus on enhancing digital ad performance through data-driven insights and swift actions

What is m19?

Empowering brands to optimize their advertising campaigns on Amazon.

What is Convertedin?

A comprehensive marketing operating system designed to propel the growth of online retailers by harnessing the power of data-driven strategies.

What is Ampd?

Connecting Google Ads and Amazon data together with Keyword Level Attribution

What is SimplicityDX?

Create compelling advertising campaign microsites that cut CAC & drive new revenue - all in < 5 min.

What is Context?

A no-code, real-time personalization and A/B testing solution for Shopify stores

What is Redo?

A return management platform that aims at improving the returns process by focusing on boosting sales and cultivating customer loyalty

What is Genie?

A cutting-edge tool designed to streamline inventory analysis, planning, and ordering processes for online merchants

What is Macaroni?

Macaroni is an end-to-end SEO platform designed specifically for Shopify users.

What is Tidio?

All-in-one customer experience solution with live chat, AI chatbots, and multichannel communication

What is Decile?

Customer data platform that provides strategic insights that help you act on your analytics to actually grow your store.

What is

All about helping merchants gather and display customer reviews and user-generated content to actually have an effect on sales

What is Omnisend?

Omnichannel Marketing Automation Built for eCommerce

Why use Advertising Technology (AdTech) apps?

Advertising Technology (AdTech) tools help to automate or eliminate tasks to make your ads more relevant, effective, and cost-efficient. This improves your marketing and helps you to discover actionable customer insights that can increase conversions, improve ROI, ROAS and other metrics across the board.

When should you be investing in Advertising Technology (AdTech) apps?

You should start looking at AdTech Tools only once you've found (or are very close to finding) success with your ad campaigns and you are looking to scale. Most of these tools are only helpful for medium to high ad spend brands. And all of these tools become significantly more valuable as you scale.

For example, advertisers spending less than $5k/month probably don't need any tools at all, maybe an image or video editing software and maybe a copywriting tool, if you feel the need. As you start to go over $10k/month in ad spend, certain tools start to become more valuable. And as you go over $50k/month in ad spend, you absolutely must have some of these tools at your disposal, as the improvements in process, ad variation, and simply Return on Ad Spend (ROAS) will instantly pay for themselves.

Who is managing these Advertising Technology (AdTech) apps?

Whoever is managing your ads, or in some cases, your creatives. Sometimes this is an agency partner and you should be working with them to determine whether the brand or the agency is paying the fee. The general rule is: If it's only usable on your account, you pay; if it is usable across all client accounts, the agency pays.

What are the most important Advertising Technology (AdTech) features?

Depending on the sub-category: Creative vs Segmentation

Creative - you're looking for tools that help you create the best ads possible. These are tools that will improve copywriting, write copy for you, create compelling photos and videos, etc. And you're looking for tools that can export to all sizes: square, 16x9, 9x16, etc.

Segmentation - You're looking for tools that enrich and segment users in real-time, often based on their browsing behavior or other preferences. Some tools enrich with 3rd party data (such as Experian), others simply take your existing store data and better apply it.