Decile

Decile is the AI-powered eCommerce analytics platform that empowers eCommerce teams to move faster and more strategically. Scale insights, improve marketing outcomes and uncover areas of opportunity instantly. Activate your learnings by syncing directly with key marketing platforms.

**Luma AI: **

Luma by Decile is your AI analyst for instant answers to your eCommerce questions. It allows your entire team to act like an analyst by democratizing access to insights, without adding costly resources. Ask any question in plain language and get insights, recommended next steps, and full transparency into how Luma arrived at the result.

**Data Enrichment and Segmentation: **

Decile enriches your first-party customer data with hundreds of attributes, enabling detailed customer segmentation. Improve personalization with targeted campaigns and sync audiences directly with your marketing and advertising platforms. Bespoke

**Persona Generation: **

Access AI-generated personas, built on millions of data points from your own customer base. Personas are ready in minutes and continually updated, with newly acquired customers automatically mapped to their corresponding persona.

**Predictive Models: **

Decile’s predictive models utilize machine learning to forecast customer lifetime value (LTV) and identify lifecycle segments. By analyzing historical data and customer interactions, these models predict future behaviors, allowing businesses to tailor marketing strategies to maximize engagement and retention. This can help brands improve their customer targeting accuracy and ensure that marketing efforts are focused on the most valuable customer segments.

Decile combines great out-of-the-box analytics, with strong data enrichment to bring a lot of unique insights to your brand. You don't need any coding or SQL experience to get started, and they can tie into your Customer Data Platform to ensure proper data accuracy.

So they really bridge the gap for mid-market and larger businesses that don't want to bloat their analytics costs, but also know that there is value in their data.

I really love their revenue forecasting analysis tool which helps you understand how many new customers you need to hit certain revenue milestones, and helps you work backwards from there, by adding cost of acquiring a new customer, to understand how much you should be budgeting for advertising/acquisition.

Decile is an analytics and business intelligence tool, so it really can impact all the metrics in your business, from improving customer acquisition cost, to improving profit by product, to improving lifetime value from your best-fit (or even your worst-fit) customers.

You can start pulling in your Shopify store data with a 1-click integration. From there you can jump right into the dashboards and start digging for insights. Most likely, you will be meeting with their team to review your analytics and find some key opportunities. Then it is back on you and your team to execute on the changes, or test, and then check back in the platform to see whether you've improved your metrics... or not.

Decile can be used across your organization, from marketing to operations to finance to merchandising, everyone can have a dashboard (or two or ten) that they use regularly to make changes in the business.

You'll then want to log in weekly to check the data, and meet with the team every other week, where they will go through your metrics and give you any new insights.

Decile is best for high-growth Direct to Consumer (DTC) brands doing over $2mil in spaces like health and beauty, fashion and apparel, Consumer Packaged Goods (CPG), etc.

They aren't perfect for international clients, since their enrichment is focused in the US market. They aren't designed well for B2B. Not great for Auto or Financial Services or other categories with long consideration phases.