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Subbly
Jul 18, 2025
The Lists
Website Functionality
Customer Retention
Customer Retention
Subbly Logo.jpg

Subbly

An all-in-one subscription-first eCommerce platform that powers recurring billing, customer management, website building, analytics, and automation—so store owners can launch, run, and grow subscription businesses hassle-free.

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What is {listing}?

Subbly is a comprehensive subscription-first eCommerce platform designed to help businesses build and manage subscription services efficiently. Since 2014, Subbly has supported over 20,000 businesses with its flexible, all-in-one solution that requires no plugins or coding. The platform allows quick setup, claiming to be go-live ready within 30 minutes, and offers seamless migration from other platforms.

Subbly caters to a variety of subscription use-cases, including D2C subscriptions, meal delivery services, and more. The platform emphasizes user control with policies that ensure businesses maintain ownership of their data. It also offers tools to enhance customer retention and maximize revenue through upselling and optimized subscriber flows.

With features like multiple checkout templates, AI prediction models, and customizable APIs, Subbly enables businesses to tailor their subscription models. It also provides robust customer support, focusing on continuous innovation driven by user feedback.

What makes {listing} different than competitors?

Subbly distinguishes itself by being a dedicated subscription-first eCommerce platform, unlike traditional tools primarily focused on one-time sales. It offers seamless integration for subscription management without requiring additional plugins, simplifying the setup and operation of subscription businesses.

Subbly's user-friendly interface enables businesses to launch quickly—often within 30 minutes. It focuses on maximizing recurring revenue with built-in features for upselling and customer retention. Moreover, Subbly prioritizes user control, ensuring businesses retain ownership of their data. This specialized focus on subscription services, combined with its ease of use and comprehensive features, sets Subbly apart from other eCommerce platforms.

What metrics is {listing} going to improve for my eCommerce store?

Subbly enhances essential eCommerce metrics like customer lifetime value (CLV), churn rate, and average revenue per user (ARPU). By streamlining subscription management, boosting customer retention, and facilitating upselling, Subbly optimizes recurring revenue and customer satisfaction, driving sustainable growth for subscription-based businesses.

Who has to manage {listing} and how long does it take to setup?

Who in a Team Would Use Subbly:

Marketing teams, customer success managers, and operations specialists would primarily use Subbly. Marketing can leverage it for customer acquisition and retention strategies, while customer success focuses on reducing churn. Operations specialists utilize it for managing subscription logistics and ensuring seamless customer experiences.

Project Size for Setup:

Setting up Subbly is a relatively small project, often completed within 30 minutes. Its intuitive interface and comprehensive features eliminate the need for extensive technical expertise or additional plugins, streamlining the process. This quick deployment allows businesses to efficiently transition and focus on scaling their subscription services.

Is {listing} right for my store?

Subbly is perfect for businesses centered around subscription models, such as subscription boxes, meal delivery services, and memberships. It caters well to small and medium-sized enterprises looking to efficiently manage recurring billing, customer retention, and subscription logistics without needing extensive technical resources.

Subbly’s streamlined setup and user-friendly interface make it an ideal choice for entrepreneurs and startups aiming for rapid deployment and growth in the subscription sector.

Conversely, Subbly might not suit businesses focused on one-time product sales or those requiring highly customized eCommerce solutions beyond subscription models. Large corporations with intricate, non-subscription needs might require more flexible platforms.

Sustainability status

Features

  • Subscription Management
  • Customizable Checkout
  • Automated Billing
  • Customer Retention Tools
  • Analytics and Reporting
  • Seamless Integrations
  • Quick Setup
  • Full Data Control

{listing} Pricing

Basic - $39/month

  • Build and manage your subscription business with a website.

Everything in Lite, plus:

  • Wesbite builder & customer management
  • Basic inventory (20 SKUs) & analytics
  • Upsells, discroungs & limited automation (5 rules)
  • 1 seat, 2 languages

Subbly - $79/month

  • Advanced growth tools for scaling businesses.

Everything in Basic, plus:

  • Custom checkout & own domain
  • Advanced analytics & unlimited surveys
  • Inventory management (100SKUs)
  • Basic multi-step automations (20rules)
  • 3 seats, 5 languages

Advanced - $159/month

  • Powerful tools for established businesses.

Everything in Subbly, plus:

  • Customizable bundles
  • Advanced inventory (500 SKUs)
  • API access & white-label option
  • Advanced automation workflows (100 rules)
  • 5 seats, unlimited language
  • Whitelabeling

Subbly X - from $499/month

  • Enterprise-level features and hands-on support.

Everything in Advanced, plus:

  • Fully customizable checkout
  • Unlimited feature access
  • Slack access with dedicated account manager
  • High-volume processing & lowest fees
  • Access to AI Labs and AI features
  • Multi-site contracts available

We do our best to keep pricing information up to date, but please do check the software partner's own website for the most up to date pricing information.

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