Discuss

Discuss is an online platform that helps companies understand what customers think about their products, services, or ideas. It allows businesses to talk directly with real people from their target audience in live video interviews or group discussions.

The platform uses both artificial intelligence (AI) and human interviewers to collect feedback quickly and accurately. With AI, companies can get fast responses and summary reports in just a few hours. For more detailed feedback, human-led interviews help capture emotions, opinions, and body language.

Discuss makes finding the right people to talk to easy and supports conversations in over 100 countries. It also helps manage the entire process, from recruiting participants to delivering clear reports. This makes it simple for marketing, product, and research teams to get the insights they need to make better decisions, all in one secure place.

Discuss stands out from other eCommerce tools by combining both AI-led and human-led interviews in a single platform, allowing for fast yet in-depth customer understanding.

Unlike typical survey tools, Discuss enables real-time video conversations with global participants, capturing emotions, body language, and nuanced feedback. The platform automates recruitment, scheduling, and reporting, delivering actionable insights within hours.

Its global reach—spanning over 100 markets—and robust project management support make it uniquely efficient and versatile for brands seeking authentic, actionable insights to inform marketing, product development, and business strategy.

Discuss can help improve key eCommerce metrics such as conversion rates, customer satisfaction, retention, product-market fit, and brand perception. By providing direct customer feedback, it enables businesses to optimize user experience, refine messaging, and make data-driven decisions that boost performance and sales.

Who would use it:

Discuss is ideal for insights managers, product teams, marketers, UX researchers, and innovation leads. Anyone responsible for understanding customer needs, testing new ideas, or improving product and brand strategies can use the platform to gather valuable, real-time consumer insights.

Setup effort:

Setting up Discuss is straightforward and scalable. The platform handles participant recruitment, scheduling, and technical support, minimizing the workload for your team. Projects can be launched quickly—often within days—making it suitable for both small pilot studies and larger research initiatives without heavy IT involvement.

Discuss is excellent for businesses that need fast, actionable customer feedback, such as consumer brands, eCommerce companies, marketing agencies, and product development teams. It’s especially valuable for organizations that operate globally or require qualitative insights into customer opinions, behaviors, or product-market fit.

The platform is ideal for teams seeking to make data-driven decisions and improve user experience or brand strategy. However, it may not be suitable for very small businesses with limited budgets, companies that don’t require direct consumer input, or those needing only quantitative data rather than in-depth, qualitative research.