Surveys and Customer Research Tools for Better Insights
Knowing your customer isn’t just good marketing—it’s good business. The most successful eCommerce brands are constantly listening, learning, and adapting based on what their customers really need. Whether it’s post-purchase feedback, website experience surveys, or in-depth market research, great tools help you go beyond surface-level insights. With the right software, collecting customer feedback doesn’t feel like a chore—it feels like a conversation. These tools help you ask the right questions, gather honest answers, and turn insights into action. Because when you truly understand your customer, everything else—product, messaging, retention—gets better.
A versatile online platform designed to help businesses create and manage engaging campaigns and contests on social media platforms.
Gather information from the user that will better guide them to what they need from your store, improving the odds (and conversion rate) that they will buy something
A quiz platform for Shopify merchants looking to gather customer data for improving personalizations, leading to increased leads and sales.
A full-fledged survey tool for eCommerce merchants to get zero-party data from your customers and turn it into more revenue.
A mobile-first form builder offering lead collection, social selling and more. Create forms, quizzes and surveys from a wide range of templates.
A convenient and efficient way for Shopify merchants to measure customer satisfaction and gain insights into their experiences
What are Surveys and Customer Research tools?
These tools let you tap into the voice of your customer—literally. Whether it’s a one-question NPS survey or a deep-dive product interview, they help you understand what drives loyalty, confusion, or churn. Many platforms offer branching logic, sentiment analysis, and real-time reporting. Think of it as a way to replace assumptions with evidence.
Why use Surveys and Customer Research software?
Because you need qualitative context to understand why something happened. Did customers bounce because of confusing navigation? Did they love the product but hate the delivery time? Surveys bridge the gap between behavior and motivation.
When should you invest in Surveys and Customer Research software?
If you have a steady stream of customers, you should implement feedback loops. The better you can shape the customer journey and catch issues before they snowball, the better.
Who in your team is managing Surveys and Customer Research software?
Your product and marketing teams usually lead the charge, especially if they’re testing new features or campaigns. CX or support teams often get involved, too, since they’re on the front lines of customer sentiment.
What are the most important features to consider when buying Surveys and Customer Research software?
Look for customizable survey templates, robust analytics, CRM integrations, multi-channel distribution (email, SMS, on-site), and tools that help visualize trends over time.