OctaneAI, which started as a Messenger platform, and recently launched an SMS marketing platform, has now expanded into Shop quizzes.
This is really exciting because quizzes are the first step in gathering data that can improve the user experience. Quizzes allow you to gather information from the user that will better guide them to what they need from your store, improving the odds (and conversion rate) that they will buy something. By taking the quiz, they are also providing you with data that can be segmented and personalized - again making it easier for you to provide an excellent experience that encourages purchasing.
Quizzes can be customized/branded for your business allowing you to change backgrounds; customize titles, subtitles, questions, answers; add images to answer boxes making pictures an option; add GIF’s; etc. You can then put quizzes right on your homepage, or you can add a link in your header to go to a quiz page. The important thing to think about is what the quiz is trying to accomplish, what data will benefit the user to give to you, and then how you tie that into your products. Then it becomes about optimizing the questions, the order of questions, and when you ask them to take it.
So, why is this any different or better than say, a TypeForm? Because it integrates with your store and allows you to plug in product recommendations based on a customer's responses.
Within your quiz, you can add product blocks that are pulled directly from Shopify - either full collections or individual products. You can add additional content under the product blocks to provide a product description and even a link to the collection taking the customers to shop on that page. And it really, really works!
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.