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The Best Personalization Apps for Ecommerce

Cater the message, and the products, to the customer, and win.

women holding tablet

What is a personalization app?

Personalization is the next step after segmentation - diving your audience into groups and catering messages to those group. For example, men and women might receive different messages. Personalization takes this to the next level by catering to a users unique profile, typically a mix of their behaviorial data, on-site data, demographic data, and possibly even psychographic data. By taking the user into account, you can have an algorithm display the product or text most likely to convert.

Personalization

What is AiTrillion?

AiTrillion is an all in one integrated marketing platform designed to increase sales through multiple customer touch points and Ecommerce based triggers...

What is Rebuy?

Rebuy is a personalization engine that increases repeat purchases and average order value.

What is Enalito?

Enalito is a product recommendation engine and analytics tool that allows you to take action on customer behaviors through highly segmented and personalized campaigns in retail, on-site, and through email.

What is FenixCommerce?

FenixCommerce utilizes customer location and data to select the best shipping options and provide predicted delivery dates right at checkout.

What is Shop Quiz by OctaneAI?

OctaneAI, which started as a Messenger platform, and recently launched an SMS marketing platform, has now expanded into Shoppable quizzes.

What is Datacue?

DataCue created a recommendation engine that personalizes your website for all of your customers based on the actions they’ve taken on your site.

What is

Omnisend

Omnisend is the all-in-one marketing automation solution for Ecommerce.

What is

Route

Route is a free for merchants shipping insurance app with built in visual package tracking, kind of like Uber, for your packages...

What is

Carro

Carro allows you to find out how many influencers have bought your product, subscribed to your email list, or follow you on social so you can build an authentic relationship with them to help sell your products.

What is

Viral Loops

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

What is

AiTrillion

AiTrillion is an all in one integrated marketing platform designed to increase sales through multiple customer touch points and Ecommerce based triggers...

What is

Rebuy

Rebuy is a personalization engine that increases repeat purchases and average order value.

What is

Omnisend

Omnisend is the all-in-one marketing automation solution for Ecommerce.

What is

Spently

Cross-Sell and Upsell by Optimizing Your Notification Emails

What is

AiTrillion

AiTrillion is an all in one integrated marketing platform designed to increase sales through multiple customer touch points and Ecommerce based triggers...

What is

Enalito

Enalito is a product recommendation engine and analytics tool that allows you to take action on customer behaviors through highly segmented and personalized campaigns in retail, on-site, and through email.

What is

AiTrillion

AiTrillion is an all in one integrated marketing platform designed to increase sales through multiple customer touch points and Ecommerce based triggers...

What is

Enalito

Enalito is a product recommendation engine and analytics tool that allows you to take action on customer behaviors through highly segmented and personalized campaigns in retail, on-site, and through email.

Why use Personalization apps?

Personalization apps are for bringing the user closer to their desired outcome, in an automated way. They increase conversion rate and average order value.

When should you be investing in Personalization apps?

Personalization tools work best as your store scales - the more customers and data you have, the more effective many of these tools become. They also work better when you have a large SKU count, typically because the product recommendation engine becomes very valuable at this point.

Who is managing these Personalization apps?

Personalization tools should be managed by your marketing team in conjunction with either a head of Ecommerce or merchandiser - because this person may need to feed specific rules to the app for guiding user behavior to let's say, products about to go out of stock, or thelike.

What are the most important Personalization features?

You want a tool that loads quickly, typically they load asynchronously so they don't affect SEO, but the quicker it displays the information, the better, and this is now just par for the course. You want to know how many data points it is tracking on users and the "robustness"of the companies "AI." You want to know where the personalization can take place - on-site, in emails, texts, etc. And you want to be able to track and prove an ROI from the tool - typically by split testing and seeing increase in conversion rate and average order value.

Still unsure what’s right for you?

Chat with an Ecommerce tech expert and we’ll look at your site, the stage of your business, and your resources
to help you find the right tools to grow your store.
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