The Best Loyalty Tools for eCommerce
Standalone and full-fledged loyalty platforms
Check out the most popular apps of 2020.
What do loyalty tools and platforms actually do?
Customer Loyalty apps, or just "Loyalty" apps for short, are tools focused on building a real relationship with your customer that drives them closer to your brand and thus makes them more likely to keep purchasing from you. Most of the time these tools have some sort of points or cash based system that rewards customers for taking actions like social following, social sharing, telling a friend, filling out a survey, or purchasing products.
Loyalty
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A review, loyalty, and rewards tool, working to get you more reviews, showcase them on your site and retain your customers.
A multi-tool platform that combines Loyalty and Rewards, Wishlisting, Reviews, Social Login, an Instagram feed, and a Q&A widget all in one platform.
A cutting-edge platform that specializes in maximizing customer engagement through top-tier Referral and Loyalty Programs.
Helps brands power up their gift card and loyalty programs with an all-encompassing Omnichannel experience.
A cutting-edge tool designed to streamline inventory analysis, planning, and ordering processes for online merchants
Turning customers into affiliates and streamlining referral, influencer, and affiliate programs to enhance customer acquisition and sales
Create advanced custom reports, using real-time data, that you can automate, export, and share.
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Customer data platform that provides strategic insights that help you act on your analytics to actually grow your store.
An AI-powered search and discovery solution that provides fast and accurate search results and also improves product discovery with smart product recommendation
Loyalty apps, when executed properly, and with the right brand, will have a massive impact on how you communicate with your customers, and how they perceive your brand.
Companies of all sizes should have a loyalty program of some sort. The more you see existing referrals, shares, and engagement, the more likely a tool like this will excite your customer base and drive positive revenue results. That being said, companies with low repeat purchases, low engagement, and low referrals will see a smaller impact with loyalty. Think of these types of tools as amplifiers of your brand excitement. You still gotta build the hype, they help get it in the hands of the customers.
In smaller companies this will be managed by the head of marketing, or store owner directly. As you grow you may put one person in charge of your loyalty program or even brand out a retention department underneath marketing. You could also build a customer experience department which bridges loyalty and customer service. Retention, especially in product subscription companies, is crucial to success, and therefore you should be thinking about how to put dedicated resources on improving this often undervalued component to any successful business.
When it comes to loyalty apps, you need them to be easy to use. The core metrics to pay attention to are:How many users are active on my loyalty platform?How many points have my users accrued?How many points are my users redeeming?Yes you actually want users to redeem points, as this is a sign of a valuable program.And of course you are studying other things like lifetime value, average order value, and the impact on your overall margins.
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