Best eCommerce Referral Software to Power Your eCommerce Marketing
Your best customers are also your best marketers. Every time someone recommends your brand to a friend, they’re doing your marketing for you—for free. Referral software helps you scale that magic. Whether it’s “Give $10, Get $10” promos or exclusive loyalty invites, referral tools help you turn happy customers into growth channels. The best ones plug right into your checkout flow, email stack, and loyalty program. When done right, referral programs can deliver low-cost, high-trust customer acquisition—and create a sense of community around your brand. If you're ready to tap into word-of-mouth at scale, explore the best referral platforms below.
Turning customers into affiliates and streamlining referral, influencer, and affiliate programs to enhance customer acquisition and sales
A marketing tool suite that specializes in building lead collection campaigns, optimizing them for virality, and tracking results
Improve customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.
The Top-recommended Affiliate & Referral Marketing Solution for Shopify stores
A platform that empowers brands to run end-to-end affiliate programs, turning every link shared by a creator or customer into a cobranded landing page.
A platform that streamlines affiliate, influencer, and referral marketing to optimize partnerships and drive efficient revenue growth.
Making it easy to sell gift cards, allowing you to create a unique gifting experience for your customers.
A cutting-edge platform that specializes in maximizing customer engagement through top-tier Referral and Loyalty Programs.
A partner marketing platform that takes the guesswork out of which relationships are driving you revenue, helping to keep them profitable.
What are Referral Marketing tools?
These platforms help you build and automate referral programs that reward customers for inviting their friends. From unique shareable links to real-time tracking and rewards fulfillment, referral software makes advocacy easy and measurable.
Why use Referral Marketing software?
Because referred, customers trust your brand more, convert faster, and stick around longer. Referral programs often outperform paid ads when it comes to ROI and retention.
Plus, it’s scalable—you can run evergreen referral campaigns or tie them to product launches and seasonal offers.
When should you invest in Referral Marketing software?
When you have a strong base of happy customers and want to turn that love into action. Referral tools are especially powerful post-purchase, during loyalty campaigns, or when launching new collections.
Who in your team is managing Referral Marketing software?
Typically, your marketing, growth, or retention team. If you’re a solo founder, it might be you—but look for a platform that automates most of the legwork.
What are the most important features to consider when buying Referral Marketing software?
- Double-sided rewards (both advocate and friend)
- Integration with email/SMS platforms
- Automated reward fulfillment
- Tracking and fraud prevention
- Share link customization
- A/B testing for messaging