Wishpond is a marketing tool suite that specializes in building lead collection campaigns, optimizing them for virality, and track results. They offer a variety of templated campaigns to make it as easy as possible for you to get started including Refer a Friend, Sweepstakes, Contests, etc. And the best part is that they take successful campaigns developed by their customers and create templates so other customers can replicate that success.
There are 3 main components of the Wishpond platform:
- Email Automation
The campaigns consist of templated and custom built landing pages, pop-ups, emails, etc. for you to try with your audience. All leads are then tracked within the Leads section from when they first are put in touch with you through all subsequent campaigns. You can then create Email Automations for different workflows to help nurture your leads. From cart abandonment to drip campaigns, or creating a campaign based on tags (Example: entered X contest, converted, female), you have the opportunity to move your customers down your sales funnel. Wishpond is like a mini CRM - allowing you to track customers and utilize that data to improve conversions.
Wishpond makes creating and launching campaigns incredibly simple through their drag and drop template builder. It is a very “what you see is what you get” kind of editor, meaning what you see on the backend is how it will appear to customers on the front end. All templates are easily editable allowing you to change text, add or remove different fields, easily replace images, videos, buttons, etc.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.