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All about
Viral Loops is a powerful marketing platform that helps businesses create viral marketing campaigns to attract and engage customers. The platform offers a variety of tools and templates designed to promote customer referrals, loyalty programs, giveaways, and other customer acquisition strategies.
With Viral Loops, businesses can easily set up campaigns that incentivize users to share their products or services with their friends and networks, thereby increasing brand awareness and customer acquisition. The platform provides a user-friendly interface that allows users to customize campaigns based on their specific goals and target audience.
Some key features of Viral Loops include referral tracking, customizable landing pages, email marketing integrations, and analytics to track the performance of campaigns. By leveraging the power of word-of-mouth and social sharing, businesses can quickly scale their customer base and drive organic growth with the help of Viral Loops.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Viral Loops stands out from other eCommerce tools due to its specialization in creating viral marketing campaigns and customer referral programs. Unlike generic eCommerce platforms, Viral Loops focuses specifically on leveraging the power of social sharing and word-of-mouth marketing to drive customer acquisition and brand awareness.
The platform offers a range of customizable templates and tools tailored for creating engaging and effective referral campaigns, giveaways, and loyalty programs. With its user-friendly interface, robust analytics, and seamless integrations, Viral Loops empowers businesses to easily set up and manage viral marketing initiatives to rapidly grow their customer base organically.
Viral Loops main metric is new referred leads - leads brought in through "word of mouth" and incentivizing your existing customers.
Other metrics to track:
- New referred customers.
- Discounts redeemed (from campaign).
Ancillary benefits: Expect stronger loyalty from the customers who referred new business, and expect untracked word of mouth customers/sales.
Ancillary costs: You have to fulfill on orders and giveaways used in conjunction of this product. You need to launch email and other marketing campaigns to get a referral campaign off the ground.
You will want a marketer with basic CSS skills (or a small amount of developer time) to setup and launch a campaign within 2-4 hours of work, with 1-4 hours a month of maintenance.
For larger teams, you may have a meeting to discuss the value and implications of launching a referral program, select your referral marketing tool, and then have another meeting to discuss the right discounts and products to use in the campaign. This could involve working with your COO and Head of eCommerce to discuss changes in margin, integrating inventory management strategies (such as using products that you want to liquidate), and how the referral marketing strategy will effect on-site behavior and experience.
Viral Loops is ideal for businesses looking to grow their customer base through viral marketing initiatives. It caters well to eCommerce companies, startups, SaaS businesses, and any organization seeking to leverage customer referrals and word-of-mouth to drive growth. Additionally, companies with active social media presence and engaged customer communities can benefit greatly from Viral Loops.
On the other hand, Viral Loops may not be suitable for businesses that do not rely on online marketing strategies or those with limited interaction with their customer base. Industries with strict privacy regulations or businesses targeting a very niche market may find the platform less effective.