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The Best Customer Data Platforms for Ecommerce

Unifying Customer Information Into One Comprehensive System

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What is a Customer Data Platform?

A Customer Data Platform is a collection of software that creates a unified customer database, allowing information from multiple systems to be seen in one place. Data is pulled from multiple sources, cleaned, scrubbed, and combined to create a single customer profile, for all customer profiles. From the emails they've opened, to the links they've clicked, the texts they've been sent and the products they've purchased, a CDP (customer data platform) lets you to see all that information in one place, and then typically it will help with some advanced analytics, segmentation, and is often also an email service provider, text provider, pop-up tool, and has various other omnichannel marketing functionalities. This is what makes a Customer Data Platform very similar to a Customer Relationship Management software, which is also fairly similar to an Email Service Provider, and each of the sub-functionalities / channels that a Customer may be communicated with.

Customer Data Platform (CDP)

What is SALESmanago?

SALESmanago is a Customer Data Platform that simplifies your tech stack while adding power to your analytics and marketing automation.

What is Omnisend?

Omnisend is the all-in-one marketing automation solution for Ecommerce.

What is Privy?

Privy is an Ecommerce focused pop-up building tool that helps increase your on-site email (and Messenger, and web push) capture and conversion rates.

What is Emotive?

Emotive is a blended technology tool that combines templated AI campaigns with customer support agents to help you really engage your customers through 2-way conversational commerce. 

What is Sendlane?

Sendlane is an email and SMS marketing platform that combines functionality with methodology to increase conversions and total revenue.

What is Remarkety?

Remarkety is an email and SMS marketing platform for segmentation and personalization based on shopping behavior and purchase history.

What is Tone?

Tone is a “done for you” SMS Marketing tool that scales 1-1 communications with your customers.

What is LimeSpot?

LimeSpot is a suite of personalization products that increase conversion rate and average order value and allow you to do AI merchandising at scale.

What is Syte?

Syte is a visual search, discovery and personalization platform that can increase conversion rates by an average of 177%.

What is Postscript?

Postscript is a premium self-serve SMS Marketing tool with a deep Shopify integration.

What is Skafos?

Skafos is an interactive product discovery and personalization platform offering thumbs up/thumbs down feedback buttons for high visual discovery merchants.

What is TXTFi?

Txtfi is an SMS marketing tool and “text bot” geared specifically around allowing customers to add products, check out, and repeat purchases via text.

What is Doofinder?

Doofinder is a plug and play on-site search engine that offers major improvements over your out of the box (Shopify or other platform) search functionality.

What is Carro Brand Partnerships?

Using Carro’s Brand Partnership tool is like going Shopping for products for your store, without a traditional wholesale relationship or any inventory commitments.

What is Fera.ai?

Fera is all about helping merchants gather and display customer reviews and user generated content to actually have an effect on sales. It is meant to be simple and customizable, giving merchants the maximum amount of control over how content is used.

What is accessiBe?

accessiBe helps merchants to allow people with disabilities to effectively use their website.

What is levAR?

levAR is an Augmented Reality and 3D visualization app available in the Shopify app store.

What is ShopPop?

ShopPop is a messenger marketing/chat marketing and conversational commerce tool designed to help your store better interact with customers.

What is Rewind?

Rewind is an easy to use back up tool for your Shopify or BigCommerce store, providing peace of mind that when things break you will be able to fix them fast.

What is Pricestack?

Pricestack is the most robust price testing tool for mid-market merchants.

What is Gorgias?

All-in-One Customer Support Specifically Designed for Ecommerce

What is FenixCommerce?

FenixCommerce utilizes customer location and data to select the best shipping options and provide predicted delivery dates right at checkout.

What is Recart?

Recart is a messenger marketing tool featuring robust features like integrations with click to messenger ads.

What is Carro?

Carro allows you to find out how many influencers have bought your product, subscribed to your email list, or follow you on social so you can build an authentic relationship with them to help sell your products.

What is Route?

Route is a free for merchants shipping insurance app with built in visual package tracking, kind of like Uber, for your packages...

What is Viral Loops?

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

What is Omnisend?

Omnisend is the all-in-one marketing automation solution for Ecommerce.

Why use Customer Data Platform (CDP) apps?

You should be looking at Customer Data Platforms when you're marketing on multiple channels, perhaps across multiple stores, retailers, suppliers, etc., and you're looking to better understand the various customer journeys, which are working best, and how to influencer customer behavior to build the brand, increase retention, increase sales, etc.

Most importantly, a CDP may be sought from a marketing team that is tired of working with a multitude of "Data Silos" or "Data Deserts" - software and systems that don't share their information with any other source.

When should you be investing in Customer Data Platform (CDP) apps?

Smaller stores and merchants using fewer channels will have significantly less value using a Customer Data Platform. For that reason, this tool is often sought after for larger, complex brands, that have a strong amount of resources to dedicate to the integration of all such tools into that single, unified view.

There's no set time to invest, or swap from a basic email service provider to a CDP, but what you should know is that CDPs are getting cheaper to purchase and easier to implement over time. Which means, in the 5-10 year future of Ecommerce, you may expect your email service provider and Customer Data Platform to be one in the same, from the start of your Ecommerce, or commerce, journey.

Who is managing these Customer Data Platform (CDP) apps?

A Customer Data Platform may be deployed by a development team with operations overseen by marketing and analytics teams. You may even see your Ecommerce and merchandising team using your CDP to pull data on sales, inventory forecasting, etc.

The main cost of ownership typically lies on the marketing department, and they are the ones that will be in this tool using the data to create segments, campaigns, and generally do better marketing. That said, the development team, or agency, may be creating custom data integrations with the CDP in order to better populate data, create that unified view, and empower the marketing team.

What are the most important Customer Data Platform (CDP) features?

Integrations have to be front and center here, as a Customer Data Platform is only as good as the sources it can pull data from. Next up, that data needs to be autonomously organized. For example, pulling data from source A you might have a first name field of "First Name" and from source B it's "first_name." Bringing the data in, organizing it, and assigning it to the right custom fields is very important. On top of that, you need technology to handle de-duplications (when a customer is in your system more than once), handling multiple customer profiles and segments, the ability to easily create and manage custom fields, and the ability to pull and push that data to all other sources needed to build that cohesive customer profile.

Still unsure what’s right for you?

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