The Best Ecommerce Platforms
The Best Platforms to Build Your Ecommerce Business On
What is an Ecommerce platform?
Choosing an Ecommerce platform is the most important decision your business can make when it comes to your online experience. Platforms have a wide variety of features, benefits, integrations, and costs associated with them. From smaller platforms like Wix and Weebly which tend to serve the ultra small business or stores that only need a basic website experience, all the way up to the Magento 2 and Salesforce Commerce Cloud which have a ton of flexibility, but require a significantly larger investment in time and money. Your Ecommerce platform will be that central location where you go, likely daily, to manage your website, marketing, sales and operations, inventory, and of course this is where customers can browse products, add to cart and checkout. It's your digital retail store. Choose wisely.
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There is practically no reason for any serious online seller to not use an Ecommerce platform. Ecommerce platforms are much more economical than building your own software from scratch. They are ready "out of the box", making it easy for you to launch your store and focus on what will matter most to make you a success... Things like great products and the customer experience, ease of access, marketing, advertising, etc.
The only time you wouldn't use an Ecommerce platform is if you aren't selling a physical or digital good online. This could be a restaurant, hair salon, or other local retailer that simply needs to book meetings and display information on their site, not take transactions. In cases like those, there are simpler, or more niche, solutions available.
If you're interested in starting your own business, particularly a product based business, an Ecommerce site is a great way to test the waters.
Traditionally, business owners would have to save money, take on capital investments or business loans in order to open retail locations where they would see if their business would be a success. Through Ecommerce and the use of Ecommerce platforms, entrepreneurs can test their ideas without having to invest large amounts of capital.
On the flip side, Ecommerce platforms are also a great way for retail businesses to expand their brands digitally, taking a concept that has worked in one location and expanding it across the web.
Ecommerce Platforms are set up and managed by your head of Ecommerce. Your head of marketing will likely be in there, your developers and designers (or agencies and consultancies), and odds are you as the CEO will be in there at some point, tinkering around.