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Triple Whale

September 17, 2023

Triple Whale is an analytics and attribution tool that helps you pull in all your core data sources and make intelligent business decisions.



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Facebook Ads
Tik Tok
Google Analytics
Google Ads


Profit tracker
Currency Conversion
Mobile App
Chrome Extension
Customer Cohorts
Product Cohorts
Lifetime Value (LTV) Cohort Analysis
Advanced Segmentation

TW Dashboard

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Product Cohorts
Customer Cohorts
Return on Ad Spend Report

TW Attribution

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Everything in Previous Plan
Attribution Modelling
Post-purchase survey
Triple Whale Affluencer Hub

TW Full Whale

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Everything in Previous Plan

All about

What is Triple Whale?

Triple Whale is a comprehensive advertising analytics platform that leverages data to provide valuable insights into advertising campaigns. With its advanced tracking and measurement capabilities, Triple Whale enables advertisers to optimize their marketing strategies and drive better results.

This analytics solution collects and analyzes vast amounts of data to provide a deep understanding of how advertisements are performing across different channels and platforms. It tracks key metrics such as impressions, click-through rates, conversions, and return on ad spend (ROAS). By harnessing this information, marketers can make data-driven decisions to improve campaign performance and maximize ROI.

Triple Whale offers sophisticated reporting tools that present data in a visually appealing and easily understandable format. Advertisers can access comprehensive dashboards that highlight key performance indicators, identify trends, and showcase actionable insights. With real-time and historical data analysis, advertisers can identify the most effective advertising channels, target audiences, and creative elements, enabling them to make informed decisions that drive better campaign outcomes.

Overall, Triple Whale empowers advertisers with the tools and insights necessary to optimize their advertising efforts, tailor their strategies to specific audiences, and achieve their business objectives.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What makes Triple Whale different than competitors?

Triple Whale stands out from other similar tools due to its unique combination of features and capabilities. Firstly, it offers a comprehensive suite of analytics tools specifically designed for advertising campaigns, providing deeper insights into performance metrics across various channels. Additionally, Triple Whale's emphasis on real-time data analysis allows advertisers to make informed decisions and quickly adjust their strategies. The platform's intuitive reporting dashboards and visually appealing presentation of data make it easy for users to understand and interpret the collected information. Furthermore, Triple Whale's ability to track and measure key metrics, such as conversions and ROAS, sets it apart as a powerful tool for optimizing advertising campaigns and maximizing ROI. Overall, Triple Whale is differentiated by its user-friendly interface, comprehensive features, and emphasis on real-time analytics.

What metrics is Triple Whale going to improve for my Ecommerce store?

‍Triple Whale can help improve key eCommerce metrics such as conversion rate, average order value (AOV), customer acquisition cost (CAC), and return on ad spend (ROAS). By providing in-depth analytics and insights, Triple Whale enables advertisers to optimize their advertising strategies, target the right audience, and ultimately drive better results and revenue in the eCommerce space.

Who has to manage Triple Whale and how long does it take to setup?

Within a team, Triple Whale would typically be used by advertising managers, data analysts, and marketing executives who are responsible for optimizing advertising campaigns and analyzing performance metrics.

Setting up Triple Whale can vary in complexity depending on the existing infrastructure and data integration requirements. However, with proper documentation and technical support, getting Triple Whale set up can be managed efficiently, making it accessible for both small and large-scale projects.

Is Triple Whale right for my store?

Triple Whale is ideal for businesses of various sizes and industries that heavily rely on advertising to drive revenue and growth. It is particularly beneficial for eCommerce companies, online retailers, digital marketers, and agencies that run complex multi-channel advertising campaigns. These businesses can leverage Triple Whale's analytics capabilities to optimize their strategies, target the right audience, and increase ROI.

However, Triple Whale may not be as suitable for small businesses or startups with limited advertising budgets and minimal data-driven operations. Implementing and utilizing Triple Whale effectively requires a certain level of investment, expertise, and a significant volume of data to analyze. Smaller businesses might find more value in simpler and more affordable analytics tools that align better with their specific needs and resources.

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