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The Best Data Attribution Apps for Ecommerce

Enable more accurate interpretations of your store data to uncover opportunities for growth and optimization.

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What are data attribution apps within Ecommerce?

Data attribution apps enable more accurate interpretations of your stores data, uncovering opportunities for growth and turning metrics into reliable, actionable insights for optimization.

This increased accuracy can help inform many aspects of your Ecommerce operation, from channel performance to omnichannel marketing campaigns and sales forecasting. Figuring out where the customer came from is the beginning of great marketing.

Data Attribution

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What is FUGU?

FUGU prevents more instances of fraud by following the purchaser after the purchase to better calculate the risk of fraud.

What is Elevar?

Elevar offers flawless event tracking and server-side tracking to get you actionable data.

What is KnoCommerce?

KnoCommerce is a full-fledged actionable and insightful survey platform that connects with your store and your Klaviyo.

What is Measured?

Measured helps understand the true value of your ad buys through a series of tests and analytics to understand how much ads actually contribute to conversions.

What is Rockerbox?

Rockerbox centralizes and analyzes your marketing data across all advertising platforms to help you improve your attribution.

What is Fueled Google Analytics 4 (GA4) Attribution Suite?

Clean up your Google Analytics 4 (GA4) data with better client and server-side event tracking.

What is

Helping sales and marketing teams fill their pipeline with qualified brands and contacts.

What is

Partnership management platform that allows Ecommerce brands to discover, track, engage, and maintain relationships with partners.

What is Trialfire?

An attribution and marketing intelligence platform that collects 1st party data.

What is EnquireLabs?

EnquireLabs is an attribution survey tool designed to improve attribution by seeking information from your most powerful source - your customers.

What is Littledata?

Littledata helps create accurate data and attribution models for Ecommerce stores.

What is Yardline?

Category and platform agnostic funding marketplace built specifically for Ecommerce brands and retailers.

What is FUGU?

FUGU prevents more instances of fraud by following the purchaser after the purchase to better calculate the risk of fraud.

What is Opinew?

Opinew is a smart review platform for DTC brands showcasing reviews on their site from across the web for increased social proof and conversation rate.

What is Netcore?

Netcore is a customer engagement and experience platform that creates personalized digital experiences to fuel omni-channel growth.

What is Sendlane?

Sendlane is an email and SMS marketing platform that combines functionality with methodology to increase conversions and total revenue.

What is Carro?

Carro’s Brand Partnership tool is like going Shopping for products for your store, without a traditional wholesale relationship or any inventory commitments.

What is Rewind?

Rewind is an easy to use back up tool for your Shopify or BigCommerce store, providing peace of mind that when things break you will be able to fix them fast.

What is SMSBump?

SMSBump is the largest SMS marketing tool in the Shopify app market, designed specifically for Shopify with extremely robust functionality and features.

What is Gorgias?

All-in-One Customer Support Specifically Designed for Ecommerce

What is Viral Loops?

Viral Loops improves customer lifetime value by incentivizing word-of-mouth marketing in pre-sale and post-sale campaigns.

Why use Data Attribution apps?

Ecommerce stores run on an increasingly complex combination of apps and extensions. It can be hard to obtain a “single source of truth” from the data generated by all these tools. For example, if your Google Analytics data doesn’t match up with your Shopify data, you might make the wrong business decisions based on flawed information which can really hurt your performance in the long run.

Fortunately, data attribution apps can bring clarity and context to help you make better business choices. By assisting with the accurate attribution of data (be this sales, marketing, or any other aspect of your brand’s operation) this valuable range of tools help optimize and improve  upon the metrics that matter.. 

When should you be investing in Data Attribution apps?

Selling across a wide range of channels? Serious about tracking detailed performance metrics? Data attribution offers the most advantage to well-established, scaling businesses with complex sales and marketing models. If your business falls within this bracket, and you’re looking to implement targeted improvements, accurate data attribution will undoubtedly place you at an advantage.

Data attribution apps really come into their own when you start to look under the hood of your store. But for this insight to help you action real change, you’ll need to be generating decent data in the first place. This means a reliable cadence of sales at decent scale – anything over 100 sales per day.

You can uncover untapped potential hidden in patterns that your Ecommerce platform might not be tracking and presenting optimally. If you’re selling through subscriptions, investing in multichannel marketing, generating affiliate revenue or looking to drive conversion across an expanding range of channels, data attribution can help bring clarity to what is working (and what is not).

Who is managing these Data Attribution apps?

A wide range of operators can use and manage your data attribution tools - it depends on how your business is structured and your overarching goals.. Some of these apps are focused on improving marketing data attribution, while others will be more aligned to customer analytics and sales attribution. As a result, while management will fall to Head of Data Analytics, the Director of Ecommerce, Head of Marketing and COO will also be likely to take a proactive interest.

What are the most important Data Attribution features?

When looking to implement a data attribution app, be mindful of the integrations you’ll need for it to be successful and make sure that the options you are vetting align with your existing stack. Compatibility with your Ecommerce platform of choice is essential, but you’ll also want to check that it will connect to the apps or services you use for billing, subscription management or affiliate marketing.

Be sure to invest in a tool that will deliver excellent user experience and intuitive reporting. Some data attribution apps will also include the ability to run automated auditing. This process helps you get a better understanding of what’s working in the tracking you have set up, and what might still be in need of improvement.