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The Best Data Attribution Apps for Ecommerce

Enable more accurate interpretations of your store data to uncover opportunities for growth and optimization.

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What are data attribution apps within Ecommerce?

Data attribution apps enable more accurate interpretations of your stores data, uncovering opportunities for growth and turning metrics into reliable, actionable insights for optimization.

This increased accuracy can help inform many aspects of your Ecommerce operation, from channel performance to omnichannel marketing campaigns and sales forecasting. Figuring out where the customer came from is the beginning of great marketing.

Data Attribution

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What is Fueled Google Analytics 4 (GA4) Attribution Suite?

Clean up your Google Analytics 4 (GA4) data with better client and server-side event tracking.

What is Elevar?

Elevar offers flawless event tracking and server-side tracking to get you actionable data.

What is KnoCommerce?

KnoCommerce is a full-fledged actionable and insightful survey platform that connects with your store and your Klaviyo.

What is Measured?

Measured helps understand the true value of your ad buys through a series of tests and analytics to understand how much ads actually contribute to conversions.

What is Rockerbox?

Rockerbox centralizes and analyzes your marketing data across all advertising platforms to help you improve your attribution.

What is Triple Whale?

Triple Whale is a comprehensive advertising analytics platform that leverages data to provide valuable insights into advertising campaigns.

What is Charm.io?

Helping sales and marketing teams fill their pipeline with qualified brands and contacts.

What is Trialfire?

An attribution and marketing intelligence platform that collects 1st party data.

What is Sweet Analytics?

Sweet Analytics serves as a powerful tool for businesses looking to harness the potential of data analytics, and enhance overall website performance.

What is Lifesight?

A leading platform that allows businesses to maximize the potential of their data by leveraging AI-powered measurements for optimal marketing

What is Fairing?

Fairing is a powerful platform for businesses, designed of discovering the marketing strategies that effectively drive sales

What is Osum?

A dynamic market research tool designed to provide comprehensive and insightful reports on a wide range of products, businesses, and market trends

What is One Creation Corporation?

A data collection platform that specializes in gathering and digitizing preference data through customizable consumer experiences.

What is EnquireLabs?

EnquireLabs is an attribution survey tool designed to improve attribution by seeking information from your most powerful source - your customers.

What is Littledata?

Littledata helps create accurate data and attribution models for Ecommerce stores.

What is Redo?

A return management platform that aims at improving the returns process by focusing on boosting sales and cultivating customer loyalty

What is Genie?

A cutting-edge tool designed to streamline inventory analysis, planning, and ordering processes for online merchants

What is Macaroni?

Macaroni is an end-to-end SEO platform designed specifically for Shopify users.

What is Tidio?

All-in-one customer experience solution with live chat, AI chatbots, and multichannel communication

What is Moast?

A solution that eCommerce brands can use to connect their prospective customers with existing customers for real life demos

What is Decile?

Customer data platform that provides strategic insights that help you act on your analytics to actually grow your store.

What is Fera.ai?

All about helping merchants gather and display customer reviews and user-generated content to actually have an effect on sales

What is Omnisend?

Omnichannel Marketing Automation Built for eCommerce

Why use Data Attribution apps?

Ecommerce stores run on an increasingly complex combination of apps and extensions. It can be hard to obtain a “single source of truth” from the data generated by all these tools. For example, if your Google Analytics data doesn’t match up with your Shopify data, you might make the wrong business decisions based on flawed information which can really hurt your performance in the long run.

Fortunately, data attribution apps can bring clarity and context to help you make better business choices. By assisting with the accurate attribution of data (be this sales, marketing, or any other aspect of your brand’s operation) this valuable range of tools help optimize and improve  upon the metrics that matter.. 

When should you be investing in Data Attribution apps?

Selling across a wide range of channels? Serious about tracking detailed performance metrics? Data attribution offers the most advantage to well-established, scaling businesses with complex sales and marketing models. If your business falls within this bracket, and you’re looking to implement targeted improvements, accurate data attribution will undoubtedly place you at an advantage.

Data attribution apps really come into their own when you start to look under the hood of your store. But for this insight to help you action real change, you’ll need to be generating decent data in the first place. This means a reliable cadence of sales at decent scale – anything over 100 sales per day.

You can uncover untapped potential hidden in patterns that your Ecommerce platform might not be tracking and presenting optimally. If you’re selling through subscriptions, investing in multichannel marketing, generating affiliate revenue or looking to drive conversion across an expanding range of channels, data attribution can help bring clarity to what is working (and what is not).

Who is managing these Data Attribution apps?

A wide range of operators can use and manage your data attribution tools - it depends on how your business is structured and your overarching goals.. Some of these apps are focused on improving marketing data attribution, while others will be more aligned to customer analytics and sales attribution. As a result, while management will fall to Head of Data Analytics, the Director of Ecommerce, Head of Marketing and COO will also be likely to take a proactive interest.

What are the most important Data Attribution features?

When looking to implement a data attribution app, be mindful of the integrations you’ll need for it to be successful and make sure that the options you are vetting align with your existing stack. Compatibility with your Ecommerce platform of choice is essential, but you’ll also want to check that it will connect to the apps or services you use for billing, subscription management or affiliate marketing.

Be sure to invest in a tool that will deliver excellent user experience and intuitive reporting. Some data attribution apps will also include the ability to run automated auditing. This process helps you get a better understanding of what’s working in the tracking you have set up, and what might still be in need of improvement.