The Best Data Attribution Apps for Ecommerce
Enable more accurate interpretations of your store data to uncover opportunities for growth and optimization.
Check out the most popular apps of 2020.
What are data attribution apps within Ecommerce?
Data attribution apps enable more accurate interpretations of your stores data, uncovering opportunities for growth and turning metrics into reliable, actionable insights for optimization.
This increased accuracy can help inform many aspects of your Ecommerce operation, from channel performance to omnichannel marketing campaigns and sales forecasting. Figuring out where the customer came from is the beginning of great marketing.
Data Attribution
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Clean up your Google Analytics 4 (GA4) data with better client and server-side event tracking.
A marketing analytics platform designed to help businesses optimize their marketing efforts and understand customer behavior across various channels.
A comprehensive website analytics tool designed to help businesses optimize their online presence and improve user experience.
A comprehensive tool designed to empower eCommerce brands in effectively managing and optimizing their data-driven strategies.
A powerful tool designed to help businesses build profitable brands by providing comprehensive revenue insights
A comprehensive advertising analytics platform that leverages data to provide valuable insights into advertising campaigns.
A web analytics platform designed to help businesses track and analyze user behavior to optimize their marketing efforts.
A robust marketing data warehouse and attribution solution designed specifically for Direct-to-Consumer (DTC) businesses.
Navigate the cookieless world by leveraging Aimerce's Server-Side Tracking and First-Party Data.
Drive external traffic to Amazon through a network of publications and use Amazon Attribution to track sales data
Helps eCommerce sites track all marketing channels in real time, use first-party data for tracking, and optimize attribution through easy integrations.
An eCommerce Conversion Rate Optimization Platform designed to enhance site performance, media attribution, A/B testing, and web analytics for online businesses
A cutting-edge tool designed to streamline inventory analysis, planning, and ordering processes for online merchants
Turning customers into affiliates and streamlining referral, influencer, and affiliate programs to enhance customer acquisition and sales
Create advanced custom reports, using real-time data, that you can automate, export, and share.
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Customer data platform that provides strategic insights that help you act on your analytics to actually grow your store.
An AI-powered search and discovery solution that provides fast and accurate search results and also improves product discovery with smart product recommendation
Ecommerce stores run on an increasingly complex combination of apps and extensions. It can be hard to obtain a “single source of truth” from the data generated by all these tools. For example, if your Google Analytics data doesn’t match up with your Shopify data, you might make the wrong business decisions based on flawed information which can really hurt your performance in the long run.
Fortunately, data attribution apps can bring clarity and context to help you make better business choices. By assisting with the accurate attribution of data (be this sales, marketing, or any other aspect of your brand’s operation) this valuable range of tools help optimize and improve upon the metrics that matter..
Selling across a wide range of channels? Serious about tracking detailed performance metrics? Data attribution offers the most advantage to well-established, scaling businesses with complex sales and marketing models. If your business falls within this bracket, and you’re looking to implement targeted improvements, accurate data attribution will undoubtedly place you at an advantage.
Data attribution apps really come into their own when you start to look under the hood of your store. But for this insight to help you action real change, you’ll need to be generating decent data in the first place. This means a reliable cadence of sales at decent scale – anything over 100 sales per day.
You can uncover untapped potential hidden in patterns that your Ecommerce platform might not be tracking and presenting optimally. If you’re selling through subscriptions, investing in multichannel marketing, generating affiliate revenue or looking to drive conversion across an expanding range of channels, data attribution can help bring clarity to what is working (and what is not).
A wide range of operators can use and manage your data attribution tools - it depends on how your business is structured and your overarching goals.. Some of these apps are focused on improving marketing data attribution, while others will be more aligned to customer analytics and sales attribution. As a result, while management will fall to Head of Data Analytics, the Director of Ecommerce, Head of Marketing and COO will also be likely to take a proactive interest.
When looking to implement a data attribution app, be mindful of the integrations you’ll need for it to be successful and make sure that the options you are vetting align with your existing stack. Compatibility with your Ecommerce platform of choice is essential, but you’ll also want to check that it will connect to the apps or services you use for billing, subscription management or affiliate marketing.
Be sure to invest in a tool that will deliver excellent user experience and intuitive reporting. Some data attribution apps will also include the ability to run automated auditing. This process helps you get a better understanding of what’s working in the tracking you have set up, and what might still be in need of improvement.
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