Measured calls themselves a “Media Outcome Measurement Platform”. They help you to understand the true value of your media buys through a series of tests and data analytics.
The problem is that the multi-touch attribution modeling system is now broken, simply because we don’t see the user journey due to things like “cookiepocolypse” and many other link breaks throughout tracking that journey. That is where Measured comes in. They use tests across the channels and stages of the funnel to understand the incrementality - the true contribution in results based on the change in inputs.
For example, when a marketer runs an ad on Facebook, Facebook takes credit for 100% of the conversions that ad was in the path of (last-touch attribution). These results can be misleading because they include conversions that still would have happened without being exposed to the ad. It is the additional (or incremental) conversions, beyond those that would have converted anyway, that represent the real contribution or impact of the ad. That’s incrementality – the conversions that were truly caused by the ad placement.
After getting setup with Measured, you’ll get a suite of out of the box reports like cross-channel overview, lifetime value, etc. Then they will create and run elaborate tests to understand the incrementality of your ad spend across channels.
In just a few minutes you can build and flight (push to market) multiple tests in order to derive the incrementality of each channel. The Measured team will build and flight these tests themselves, and the result will be the calculated incrementality scores you see on your dashboard.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.