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May 20, 2024

Kissmetrics is a person-based analytics product that helps you identify, understand, and improve the metrics that drive your online business

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Microsoft 365


Performance Assessment
Website Analytics
Conversion Funnels
Marketing Analytics
Customer Metrics
Conversion Funnel
Automated Emails


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2 Events


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5 Events
Cohort Report
24 Months Data Retention


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36 Months Data Retention

All about

What is Kissmetrics? is a web analytics platform designed to help businesses track and analyze user behavior to optimize their marketing efforts. It provides valuable insights into customer behavior, helping businesses understand how users interact with their websites and products.

With, businesses can track various metrics, including user engagement, conversion rates, and retention rates, across multiple devices and marketing channels. It allows businesses to create and manage customized funnels, enabling them to visualize and optimize the user journey towards desired outcomes, such as sign-ups or purchases. This data-driven approach helps businesses identify bottlenecks and optimize their marketing and user experience strategies.

Moreover, offers segmentation capabilities, allowing businesses to group users based on specific attributes or actions. This feature enables targeted marketing campaigns and personalized experiences for different user segments, ultimately improving customer satisfaction and loyalty.

By using, businesses can make data-informed decisions, improve their marketing strategies, and ultimately drive growth and profitability. It empowers businesses to understand their customers better, optimize their conversion funnels, and deliver personalized experiences to drive meaningful results.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

What makes Kissmetrics different than competitors?

Other analytics solutions emphasize page views or isolated events. That means they’ll tell you how many times a page was accessed, or how many times an event was performed. But that hardly connects the activity with who your customers are, or how they’re using your site.

On the other hand, Kissmetrics tracks every single time a visitor comes to your website, even prior to their signing up. That is, we can attribute their previously anonymous activity with their customer activity post-signup. This allows you to understand where they came from, what they did, and what ultimately led them to become a customer.

After they’ve become your customer, Kissmetrics continues to keep track of their activity and lets you see how valuable they are to you. You can segment your customers on any properties you can provide us (like plan level, A/B test variations, demographic information, and more) to slice your data and understand usage patterns and assess marketing effectiveness.

Kissmetrics is known for its simple and quick reporting. Once you’re tracking the events you’re interested in, you can combine them in our reports on-the-fly in whatever combination you can think of.

If you need to see real-time data, use Kissmetrics Live to see what’s happening on your site right now.

What metrics is Kissmetrics going to improve for my Ecommerce store? can help improve key eCommerce metrics such as conversion rates, customer engagement, and retention rates. By tracking user behavior and providing insights, businesses can optimize their marketing strategies, improve conversion funnels, and deliver personalized experiences to drive better customer satisfaction, loyalty, and ultimately increase revenue.

Who has to manage Kissmetrics and how long does it take to setup?

In a team, marketing professionals, data analysts, and product managers would typically utilize They would use it to track and analyze user behavior, optimize marketing efforts, and improve customer experiences.

Setting up can vary depending on the complexity of the project and the organization's existing infrastructure. While it may require some technical configuration and integration, the process is generally straightforward and manageable. provides documentation, support, and resources to assist users in getting started and implementing the necessary tracking codes and data connections. The effort required can be scaled based on the organization's specific needs and the level of customization desired.

Is Kissmetrics right for my store? is an excellent tool for businesses that rely heavily on data-driven marketing strategies and aim to optimize their customer experiences. It is particularly beneficial for eCommerce companies, online businesses, and SaaS (Software as a Service) providers as it enables tracking and analysis of user behavior across multiple touchpoints.

However, may not be ideal for businesses with limited online presence or those that do not prioritize data-driven decision-making. Small local businesses or businesses with a primarily offline operation may find the functionalities of less relevant to their needs. Additionally, organizations with strict data privacy regulations may face challenges in implementing due to data handling and compliance concerns.

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