Trackify X

If you're a high-volume advertiser on Facebook/Instagram, you know how important collecting data through that Facebook pixel can be. (And if you don't know what a Facebook pixel is, this product isn't for you, you can find out more about the Facebook pixel here).

Trackify X is a pixel engine that helps merchants backup their pixel data and manage multiple pixels. Their tool captures all server events and passes it to you and your pixel to ensure a higher degree of accuracy over a traditional browser-side pixel fire. This is called a "server side API" used by high-volume advertisers (mainly Facebook/Instagram advertisers) for improving conversion tracking.

For example, suppose a user has an ad blocker, therefore the pixel doesn't fire, but the server-side event does fire, which is what Trackify X captures and connects back to your pixel. There are a multitude of other browser side issues that can occur and cause similar problems.

This means that Trackify X is matching data more accurately than Facebook can.

Additionally you can create niche pixels for specific categories (like cat vs dog), or your best seller collection can get a specific pixel, etc.

You can pixel products by Shopify tags, get reporting by pixel, revenue by pixel, and all of the funnel metrics you need to better understand performance, including more flexible reports by UTM parameters, devices, etc. You can also create and manage backup pixels in case your primary ad account gets shut down. This decreases downtime and costs associated with the infamous "learning period" of new pixels.

In a way, Trackify X is a competitor to Google Tag Manager, but for one specific purpose: managing pixels. And one specific benefit that Google Tag Manager does not offer - the server side API that improves data collection and therefore lowers cost per acquisition.

Additionally, most alternative tools aren't making it easy to manage multiple pixels in one place, do custom reporting specific to multiple pixels, or create multiple audiences and push to any of your ad accounts, including regional specifics and lookalikes.

In a way, Trackify X is a competitor to Google Tag Manager, but for one specific purpose: managing pixels. And one specific benefit that Google Tag Manager does not offer - the server side API that improves data collection and therefore lowers cost per acquisition.

Additionally, most alternative tools aren't making it easy to manage multiple pixels in one place, do custom reporting specific to multiple pixels, or create multiple audiences and push to any of your ad accounts, including regional specifics and lookalikes.

This tool is specifically for your Facebook/Instagram media buyer. It's the person who is in charge of advertising that wants the solution, and it may be the person in charge of managing the website that installs the tool or has to tinker around to ensure maximum performance (it's mostly out of the box but sometimes you run into some event fire or tracking issues).

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Trackify X is specifically for brands with multiple pixels. If you spend a lot on advertising and are using multiple pixels to segment users based on collections, or stores visited, then you can likely squeeze out extra ROI with a tool like Trackify X.

If you have one pixel and one ad account, you don't need this tool. If you spend under $5,000 (and perhaps even under $10,000) in Facebook/Instagram ads, you probably don't need this tool. If you are a low traffic site, or you drive very little traffic from Facebook, you don't need Trackify X.