PageFly, with over 100k active users, is a responsive (desktop, laptop, tablet, and mobile) and easy-to-use drag and drop page editor tool for Shopify merchants. Their tool is specifically designed to help you avoid development costs, make crucial modifications and tests to your pages, and improve conversion rate on your site through better page design, layout, content, etc.
With 90 pre-built templates, and 50 different element types (including countdown timers, testimonials, parallax video, etc.), you can easily create the exact page you need, for any page type: blog, product, contact us, homepage, collection page, etc., and even the password page. The code that gets injected onto the page is responsive and specifically designed to be clean and fast-loading.
It’s important to note that PageFly allows for templating and saved sections. This means if you want to save your page design as a template, you can easily roll it out dynamically across all product pages, or collection pages, or what have you. And similarly if you have one social proof section with something like 3 testimonials, and you want to swap out one of the testimonials, you can do that once and it will update across all places where the saved section is across the site. Anyone with more than 2 SKUs will tell you this is important for saving time and staying aligned across the site, and that it is especially valuable for seasonal brands or brands that have to constantly change their SKUs and product pages.
If you make a mistake, don’t worry, they have version control to easily back up to the previous version and they have 24/7 live chat, even for the free plan.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
With over 60 integrations and 24/7 live chat, you will be hard pressed to find a feature that PageFly doesn’t have that 99% of stores are going to need. Honestly if you need something that PageFly doesn’t offer, odds are you are going to have to go with custom coding.
I’ve rarely seen a tool that gives 24/7 live chat support to all of their free users, which makes them a great choice for starting and small stores.
PageFly is saving you hours in dev time and money so that you can be in control of your website with drag and drop features. Because the tool brings more flexibility and control to your site, you are now able to adjust pages and test different elements and copy and what not, thus leading to a higher conversion rate (assuming you know what you’re doing).
Oftentimes PageFly is set up and managed by the founder or co-founder, for early stage stores. As your store grows, you may have a developer or designer begin to manage the tool. It could also be managed by your head of Ecommerce or head of marketing or whoever is in the backend of your site on a regular basis.
It can take anywhere from 10 minutes to multiple hours to set up depending on whether you want to use templates or build your own custom layouts (or anywhere in between) and of course how many pages/templates you are looking to create/customize. You should be logging in regularly to adjust copy, test different layouts for conversion rate, and generally just look to improve conversion rate and average order value.
This tool is especially popular in Fashion and Apparel, setting up Print on-demand stores, etc.
PageFly is less valuable, but still totally usable, for low SKU, 1 SKU or 1 Page stores. They aren’t specifically designed for a funnel-approach type store, more for a catalog store or more “traditional” Ecommerce experience.
As you grow over the $10mm mark, you may end up being able to afford everything to be custom, or you may simply have custom needs that outgrow PageFly. That being said, you don’t have to outgrow PageFly, it just depends on any complexities being added to the business, such as headless commerce or maybe more advanced browsing.