BOLD Custom Pricing

BOLD Custom Pricing allows retailers to offer differentiated pricing to various customer groups such as wholesale, B2B, VIP, and member customers. It features tools for setting custom prices based on customer tags, such as spend and purchase frequency, and allows for automated customer tagging.

Prices can be adjusted as a percentage or fixed amount off, applicable across product groups or individual products. The app supports tiered pricing, quantity breaks, and bulk discounts, making it ideal for VIP and wholesale pricing strategies. Additionally, it integrates with other BOLD apps and Shopify POS, enhancing functionality for managing multi-currency transactions and bundling products.

BOLD Custom Pricing differentiates itself from other pricing through its comprehensive customization features for customer-specific pricing. It allows retailers to automatically or manually tag customers based on spending habits or purchase history, enabling tailored VIP or wholesale pricing.

The app offers extensive flexibility with pricing levels, including percentage or dollar discounts across entire sites, specific products, or collections. Its integration with other BOLD apps enhances its functionality, such as working seamlessly with Shopify POS and supporting multi-currency transactions.

Additionally, its robust customer support and easy integration make it a preferred choice for retailers looking to enhance customer retention and sales.

BOLD Custom Pricing enhances key eCommerce metrics such as average order value, customer lifetime value, and conversion rates. By offering tailored pricing for different customer segments, it encourages higher spending and repeat purchases, thus boosting overall sales and enhancing customer retention and satisfaction.

Who Would Use It:

BOLD Custom Pricing is primarily used by sales managers, marketing teams, and eCommerce strategists. These professionals leverage the app to set dynamic pricing strategies, enhance customer segmentation, and optimize sales funnels, ensuring tailored experiences for wholesale and VIP customers to drive revenue growth.

Project Size for Setup:

Setting up the app is a moderate project involving configuration of customer tags, pricing rules, and integration with existing systems. It requires coordination between IT, sales, and marketing teams to ensure proper alignment with business objectives. The initial setup can be accomplished in a few days with ongoing adjustments for optimization.

BOLD Custom Pricing is ideal for businesses that operate within B2B, wholesale, or multi-tiered pricing models. It suits companies seeking to offer personalized pricing strategies, such as VIP or loyalty discounts, to different customer segments. Retailers looking to enhance customer loyalty and maximize sales through tailored pricing will benefit greatly.

However, the app may not be suitable for small businesses with a straightforward pricing structure or those without the need for customer segmentation. Additionally, businesses not using Shopify or those lacking the resources to manage dynamic pricing strategies may find less utility in this tool.