Confect automates visual content for Ecommerce stores, specifically for product pictures, and then pushes those visuals to your dynamic product feeds (Google and Facebook). This is perfect for dynamic retargeting ad campaigns, and really great for high SKU stores that can’t possibly do 100+ or 1,000+ SKU image creation.
With it being harder to do cookie tracking and less of an ability to send out dynamic retargeting ads, it’s more important than ever before to optimize the conversion rate on the ads that you can serve.
Confect allows you to build rules around your dynamic product ads. For example, if you’ve got a Black Friday sale coming up, you can set the product images to showcase that deal/discount across all of your product images, and run that just for that day or for that campaign.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.