Enalito is a product recommendation engine and analytics tool that allows you to take action on customer behaviors through highly segmented and personalized campaigns in retail, on-site, and through email. By utilizing a customer’s browsing history, cart abandonment, purchases, etc., they are able to assess what that customer is most likely to buy. Then they take that information and create a personalized email highlighting those products. And by knowing which customers like which type of product, they can segment emails based on specific products that will only be sent to customers who would be interested.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Personalization is an increasingly important component to building a brand connection and increasing revenue. It’s the future of ecommerce. Enalito strives to help you collect and analyze data that can be acted on within their own system. By collecting data throughout multiple customer touch points, they allow you to see trends and act on ideas to increase revenue quickly. They also provide a custom dashboard that shows their specific contribution to your revenue, so you can see how it is affecting your sales at any given time.
Enalito expects customers to see an average of a 10-15% increase in revenue when using their product recommendation engine in conjunction with their automated product recommendation email tool. Current customers quote seeing higher conversion rates through the personalization offered with Enalito.
Setup takes a minimum of 4 hours and can take up to 24 hours depending on the size of your store and the historical customer and product data you are importing. The complete installation and setup will be done for you by the Enalito support team, so no specific skills are required to set it up.
Once the setup is complete, Enalito can be utilized by any member of the marketing department to manage all aspects of customer engagement.
Stores with monthly revenue of $50K to $5 million would benefit most from Enalito. Businesses that do not fall into that range can still utilize this tool, but it is more beneficial for companies that have reached certain revenue milestones and are looking to increase profitability through engagement and retention.
And you do not need to replace your entire email service provider to use this tool, use it in conjunction with Klaviyo or Omnisend.
Businesses with less than 10 products won’t get as much of a benefit, and those with revenue of less than $10K a month probably aren’t ready for the power of Enalito.