Everflow

Everflow is a partner marketing platform that helps you track your affiliates, influencers, strategic relationships and more. It takes the guesswork out of which partners are generating revenue and provides the tools necessary for maintaining profitable relationships. Its unique direct linking feature enables attribution that tracks similar to Google Analytics, so not only can you see who is driving traffic to your site, but also whose leads convert the best.

Everflow is designed to drive higher performance from multiple types of partners. It starts with direct linking which allows you to track users when they reach your website through code on a landing page or within your global footer (avoiding messy linking). As soon as someone lands on the destination URL, tracking codes that are specific to each partner will begin tracking the activities for up to 7 days. Then impression tracking enables view-through attribution to show you actual conversions tied to each partner. Platform reporting drills down to show the performance of every partner, placement, city, etc. Giving you a detailed view of your partner program.

Performance tracking can be instantly set up for all Shopify and BigCommerce stores using integrated Everflow Apps.

Everflow was built with Google Cloud infrastructure right from the start, allowing it to provide its detailed reporting and smoothly process more than 20 billion clicks and impressions per month. This is huge as more shopping is done via mobile devices, so you can manage and track the increased volume of traffic that comes with the ease of access.

Not many apps offer a tool to estimate your profitability, which is another big differentiator for Everflow. Being able to see what you stand to gain right when you are creating an offer gives you an immediate sense of if it is a good offer for you to try. At the end of the day, partner programs are the same as any other marketing channel and the bottom line is that they need to generate profitable revenue to make them worth your while.

Lastly, Everflow has their own curated network of affiliates and partners called EverExchange available for their merchants. These partners are proven to provide high scale, interesting media buyers or interesting services and even selecting one or two partners within this system can really grow your program. Plus, connecting with these partners is as simple as inviting them, choosing your offers and waiting for them to accept. Once they do, all of the connections necessary are handled in the backend automatically, feeding straight into your partner program so they can be up and running instantly.

Your primary metrics to track are:

- Revenue generated from partners/affiliates/influencers

- Payouts to partners/affiliates/influencers

Obviously you want to grow this channel and make more money from your partners and affiliates, but you also want to balance that with your margins. And you want to ensure there isn't much cannabilization coming on from partners, which can occur frequently with coupon sites and other last-click oriented affiliates who may not have really initiated the first contact with the customer.

In a larger eCommerce store, you're going to have a dedicated partner manager who onboards affiliates, partners, and influencers, keeps in touch with them, runs promotions with them, and monitors their success. That's going to be the best fit person to manage Everflow. Now, you can use it as a marketing manager or director as part of your daily duties, but if you can't dedicate the hours to the tool, you may want to consider a simpler, or less robust, platform.

Everflow has a mandatory onboarding time of 4 weeks that includes training and setup. This increases customer success and ensures that everything is set up correctly and all questions are answered.

The time or resources needed to manage Everflow varies based on the size of your affiliate network, the changes to your product lineup, and how many marketing or partner campaigns you want to run.

This is a great tool for agency partners who manage affiliate, influencer or partner marketing programs for multiple clients. Likewise, any merchant that is seeing existing traction with their affiliate program, or perhaps you're seeing issues with your program and a lot of cannabilization, then you're going to want to upgrade to a more robust platform like Everflow.

Alternatively, if you're just starting out, have no traction with affiliate or partner marketing, have no free time, or don't need any advanced link tracking or product based rules for your partner program, you could easily start with just using coupon codes, then upgrade to a simpler system later, and then perhaps, when you're ready to dedicate an entire person to the job, upgrade to Everflow.