Firepush captures user information to send web push, sms, and email notifications, mainly around the abandoned cart, abandoned checkout, and abandoned product sequences.
This tool will not replace your email service provider, but it would become your de-facto web push notification and SMS marketing tool.
One thing to note about web push, is that the user subscribes anonymously, meaning you don’t know who they are, exactly. Firepush is building technology that helps de-anonymize the user - for instance, if they give their phone number as well, you can now start to tie the web push to a specific user account. If they purchase from a web push, you can tie it together, etc. This is crucial for understanding the user journey and will also prove important for advanced segmentation and personalization, especially when thinking about pushing this information to advertisers like Google and Facebook.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.