Gatsby a new kind of influencer marketing platform built on top of Shopify, Instagram and other marketing automation tools.
It identifies influential customers and triggers workflows to help brands build fully automated influencer and micro-influencer strategies, eliminating the manual processes of finding influencers, coordinating collabs, tracking when influencers post, issuing rewards, and measuring performance.
Most “big name” influencers know the value of their followings and will reach out to brands to negotiate a partnership. Gatsby takes a different approach by helping you to identify potential influencers within your existing database. For example, say you have a customer that has 1,500 followers and actively buys from you. With only 1,500 followers, they probably aren’t even thinking about being an influencer, but their recommending your product can lead to new revenue for you. So, you trigger an automated email campaign to see if they are interested, reel them in with an offer, create an affiliate link for tracking and voula - you’re done! Now imagine being able to do this for hundreds of potential influencers at the same time? Instead of having one influencer who has 100,000+ followers, you can have an army of micro influencers amounting to the same reach. Either way, their recommendation of your company leads to brand awareness, customer retention and new revenue. And all of this is done automatically for you through Gatsby.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.