“Moving from texting to tapping” - static image ads are a boring thing of the past. nativeMsg is a fresh take on conversational commerce and conversational ads allowing your ads to be interactive by inserting an easy "choose your own adventure" path to get the user clicking. Typically within 5 clicks, they are engaged and heading back to your website to browse or buy.
nativeMsg pulls all of your products and images, colors and sizes, straight from your Shopify store and into the ads you create. You can capture the consumers preferences, such as size or color, and upload that back to Shopify (and then send that to any other tool that helps auto-select size, for example). And this can happen even before the consumer has ever reached your site, which is pretty cool.
The style and themes of the conversational experience are fully customizable, and you can test them before pushing them live, creating different versions.
Because they integrate with RCS (Rich Communication Services - basically it’s a new-ish way to have a conversational flow experience and enriched content (like images, carousels, and buttons) from within your Android messaging tool)... You’re able to create unique conversational flows as a brand, to communicate through SMS with your consumers.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.