NearSt

NearSt turns online shoppers into in-store customers. As the world's leading local inventory feed solution they help retailers to show their in-store products to nearby customers on the web's biggest platforms.

Founded in 2015 by Max Kreijn and Nick Brackenbury in London, today NearSt is a global Google Partner and part of Meta's Commerce Acceleration programme and works with retailers across the county. Today NearSt provides the infrastructure helping thousands of retailers display their live in-store stock online.

Their technology can link into any inventory management or point of sales system with just a few lines of code and automatically sends the store's inventory information to places like Google, Facebook, and Instagram for local shoppers to discover. Their technology is now integrated into over 130 stock management systems covering over 800,000 retail locations globally, and processes over 1B lines of stock daily.

NearSt turns online shoppers into in-store customers. As the world's leading local inventory feed solution they help retailers to show their in-store products to nearby customers on the web's biggest platforms.

Founded in 2015 by Max Kreijn and Nick Brackenbury in London, today NearSt is a global Google Partner and part of Meta's Commerce Acceleration programme and works with retailers across the county. Today NearSt provides the infrastructure helping thousands of retailers display their live in-store stock online.

Their technology can link into any inventory management or point of sales system with just a few lines of code and automatically sends the store's inventory information to places like Google, Facebook, and Instagram for local shoppers to discover. Their technology is now integrated into over 130 stock management systems covering over 800,000 retail locations globally, and processes over 1B lines of stock daily.

NearSt stands out from other similar eCommerce tools by focusing specifically on connecting customers with local retailers. Unlike traditional eCommerce platforms that cater to larger online stores, NearSt targets local businesses, helping them digitize their storefronts and reach nearby customers. It emphasizes the importance of supporting local communities and businesses by bridging the gap between online and offline shopping experiences.

NearSt's real-time inventory feature allows customers to discover products available nearby, fostering a sense of immediacy and convenience that is unique to local shopping experiences. This localized approach sets NearSt apart from other eCommerce tools focused on broader markets.

NearSt enhances eCommerce metrics by boosting in-store foot traffic and local inventory visibility. By integrating real-time local product availability online, it increases store visits and sales conversions. This real-time data improves stock management and reduces inventory holding costs, enhancing customer satisfaction and driving higher sales for retailers.

In a team, the marketing and sales departments would primarily use NearSt to promote local products and reach nearby customers effectively. They would leverage its features to showcase products, drive sales, and enhance the customer shopping experience through the platform.

Setting up NearSt can vary in complexity depending on the size of the business and the extent of products and inventory to be digitalized. For small retailers, the setup process can be relatively quick and straightforward, involving tasks like creating an account, uploading product information, and configuring store details. Larger projects may require more time and resources to ensure a seamless integration with existing systems and optimize the platform for maximum impact.

NearSt is ideal for local businesses such as boutique stores, independent retailers, and specialty shops looking to increase their online presence and attract nearby customers. It caters well to businesses aiming to strengthen their community ties, offer convenient shopping options, and showcase their unique products to a broader audience.

On the other hand, businesses heavily reliant on extensive shipping logistics or those not focused on local customer engagement may find NearSt less beneficial compared to eCommerce platforms geared towards broader markets.