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All about
Okendo is a very robust review tool that makes it easy to capture and publish reviews to your site, and to your Google Shopping (Product) feeds. It has been proven to increase conversion rate and lower cost per acquisition on Google Ads.
Their moderation tool identifies sentiment and profanity. They even allow you to star out profanity and keep it in the review, if you want.
Update - Okendo is now an official Google Reviews Partner! This means they can automatically enhance Google Shopping Ads and Product Listings with star ratings, reviews and UGC - a tactic which is proven to increase CTR & ROAS.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
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Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Okendo has put a huge focus on mobile performance and their widget load time, claiming to have a 50% lower “payload” than competitors, with very fast widget load times. While most, if not all review tools should be loading asynchronously (meaning they load after the user can interact with the page), it is still very important to have the widget load quickly, so that it is ready as soon as the user scrolls down to see it. And this is tricky because all review tools have to load the reviews every time the page loads.
They also allow for Grouping, which is to send custom review requests based on what type of products the customer has purchased.
Prospects who interact with Okendo’s review widgets are 4.3x more likely to convert, and people who interact with the widgets spend 15% more. The key metrics being improved are:
- Increasing conversion rate by providing social proof
- Improving Return on Ad Spend on Google Ads by incorporating reviews on product/shopping listings
- Improving lifetime value of your customers by incentivizing a review
Secondary metrics include:
- Review requests
- Total Reviews
- Review percentage
Typically the CEO and CMO are making the decision to purchase and install the review tool, for larger stores it could be just the CMO or head of Ecommerce.
And marketing and your development team will coordinate on the setup of the widget, getting it on the site, following their design brief, and within 1-3 days you should be comfortable going live on the site.
On the backend, the head of marketing or Ecommerce
Okendo is great for mid-market merchants with large SKU counts and different product groups, especially when those groups need to be rated on specific attributes, such as fit, size, color, and any other functions that you want included in your customer reviews.
Smaller stores and starter stores or stores not likely to quickly grow past $100k revenue/year may prefer another option simply because the sweet spot for Okendo merchants is really that $299/month tier, and while the lower tiers can provide a ton of value, the lower tiers, especially the $29/month tier is comparable to some of the more bottom of market solutions.