Rally is a smart checkout tool and payment processor that can really maximize value for many merchants at the most crucial point in selling to their customers: the checkout process.
Note: Rally cannot be used for brands on Shopify as it replaces your checkout process.
They improve the checkout process in three ways:
- One-click checkout for past customers.
- Seamless post-purchase upsells.
- Their own Conversion Rate Optimization of the checkout process.
If a customer has used Rally in the past, all they have to do is enter their email address, at which point it will send a 6 digit code to your phone via SMS, and when they put that in, they are ready for one click checkout.
By controlling the checkout process (and having smart people building their product), they’ve been able to create a seamless one-click post-purchase upsell process that can be a huge boost to Average Order Value. It works very simply on the front-end, but is relatively complicated on the backend. The user completes checkout, the post-purchase page gives some sort of discount, bundle, or special offer that is (typically) limited to the next 15 minutes or so. (Here’s the magic) If the customer takes them up on the offer, it retroactively amends the existing order to add the new product in. *Note: There are two charges to the customer's card, but there are not two orders. This is huge because almost all post-purchase upsell apps end up creating two orders, and then your logistics team has to stitch them together into one order later on (costing time and occasionally leading to operational errors and increased shipping costs).
Discounts can be applied based on specific margins or items in cart, etc.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Their biggest differentiator is the fact that they are handling the checkout process and the post-purchase offer upsell, which allows them to be one of the only companies that can append the order after it is placed, thus putting the upsell in the existing order and ensuring your logistics team is handling everything as one order is the most important component to the model.
Another interesting differentiator is that merchants using Rally will earn tokens (Web3) for using the tool, which turn into partial ownership of the company and become a way for Rally to truly be democratized - owned by its customers.
Rally customers consistently see a checkout conversion rate at about 65%. And an Average Order Value increase is between 8% and 12%. More studies are being done on the increase of conversion rate, but typically it is also improving that as well.
Typically conversation begins when someone in your Ecommerce team is looking to improve conversion rate with a one-click checkout system, that’s when they stumble across Rally and discover the additional value of that one-click post-purchase offer. This leads to discussions on what the impact will be, how the tool changes customer experience, and then eventually what kind of post-purchase offers the brand has to offer.
A BigCommerce site using Stripe or Braintree can be live within 30 minutes. If you want to do testing it may take longer. WooCommerce takes a little bit longer to get integrated and may require some minor testing and possible dev work, depending on your plug-ins and testing process.
First off, you have to be on BigCommerce or WooCommerce (more integrations coming soon). Their best customers are typically in that $1mm - $10mm annual revenue mark and growing quickly and looking for the next tool to really boost profitability, average order value, etc. They do make exceptions for smaller brands, brands migrating from Amazon, and well-funded startups or crowdfunded startups that are specifically looking for a stellar checkout and post-purchase upsell process.
As of writing this, Fast recently shutdown, and Rally is seeing a lot of former Fast users coming over. They also see merchants moving over from Bolt that don’t like the pop-up modal or want to focus more on the post-purchase upsell or express pay functionalities.
Like I noted at the top, this tool is not for Shopify/Plus users, but if you are migrating away from Shopify to say BigCommerce, Rally may be a great payment processing option for you.
Subscription brands can’t yet use Rally, but they are building out tech around this in the near future.
It doesn’t matter what your SKU count is, you can even have one SKU that works as its own upsell offer.
A quick note on pricing: they start with a cost of .5% of all transaction rates going through their system, and this lowers down to .1% for merchants on the enterprise tier.