SuperStore allows you to easily organize and list your suppliers products on your website, helping you become a true marketplace.
SuperStore helps you expand your product range, with low capital risk (because you don’t have to buy product yourself), by allowing you to curate these third-party sellers - other merchants and vendors that you’d like to sell on your site.
Then they help with the fulfillment by inviting vendors, setting commission rates, and then passing order and fulfillment details back to the vendors when orders are placed on your store.
Each vendor gets their own invite from you, sets up the products they want to ship through your marketplace (with your approval), sets up things like shipping rules and you agree on set commissions together, and then you can easily launch their products to your storefront.
When a customer orders a product from one of your vendors on your store, the order is sent over to that vendor and fulfilled by them. Customer support for that vendors products is also passed directly through to that vendor. Returns are handled through customer support and handled by the vendor. If there is a refund, they have a reconciliation process and tool that will remove that commission from your next invoice with the vendor.
SuperStore helps you get up and running easier by providing templated contracts for you to use with your vendors.
All in all, SuperStore helps you get more products listed on your store and scales your teams ability to work with more vendors, with significantly less spreadsheets, headaches, purchase invoices, reconciliation issues, etc.
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SuperStore turns any store into a marketplace with a few easy steps. Other tools may help you dropship white-label products (think Oberlo) or manage your own massive SKU count.
SuperStore is really designed to be neither of those things, even though they kind of do both. They are focused on when you have multiple vendors/suppliers who want to sell products to your customers. And they allow you to create this very similar “white-label dropshipping” model, except instead of you slapping your brand name on the product, you’re keeping the suppliers name on the product (herego why it is not white-label).
And instead of them being a more traditional Product Information Management (PIM) solution, they are working to make it easier for each of the suppliers to add products to your marketplace, and receive their fulfillment details and payouts, while your team stays in charge of approval, commission levels, and all the other aspects necessary to run the marketplace itself (most PIMs are not also a marketplace solution).
SuperStore is first and foremost going to help you increase AOV (average order value), and therefore revenue, through offering a more robust catalog to your customers. They will simply have more options to buy more from you. Secondly, you may expect order frequency and customer appeal to increase as you start using your suppliers products to improve your offering to your customers.
And you’ll also see a massive improvement on the operations and resource side. Your suppliers will have a streamlined process for adding new products to your marketplace. Your Ecommerce, merchandising, and operations teams will spend significantly less time in spreadsheets or back and forth in email. And with this improved communication you’ll likely be able to merchandise better, remove unnecessary products faster, co-manage inventory levels, and payout your suppliers faster.
SuperStore is typically brought in by the leadership team looking to pursue a marketplace model to supplement their current Ecommerce strategy. You’ll often see the COO, CEO, head of Ecommerce, and head of merchandising looking at the tool to better understand how it will change systems and processes, get them off of emails + spreadsheets, and impact the bottom line.
Typically your team is signing an annual contract, as your only going to use SuperStore if you plan to invest in creating/building your own marketplace for the long-term.
SuperStore can be setup in just a few days on your end, but it can take up to six weeks to launch, depending on how much time your third-party sellers need to register and upload their products and services.
SuperStore is specifically for merchants who are organizing (or want to be organizing) supplier products and listing them on their website, whether selling direct-to-consumer, wholesale, or B2B.
Brands of all sizes can use them but they tend to be best for merchants doing $1mm - $50mm and higher.
Their best for merchants managing 6 - 100+ different suppliers and dozens if not hundreds of SKUs.
They also work well for merchants looking to rapidly expand product range without the capital risk normalling associated with placing large purchase orders. Using their platform you simply list the supplier product, agree on commission, and let the supplier manage the inventory cost, merchandising, and fulfillment.
If you’re managing only a couple of suppliers and less than 10 SKUs, you can probably manage product information manually and don’t need a tool as robust as SuperSystem. That said, there is opportunity to plug into them as soon as you look to expand your catalog.