Trove

Trove is a company that specializes in providing modular resale shopping solutions aimed at enhancing growth and profitability for brands, particularly in North America, the UK, and Europe. Their platform is designed to support brands looking to implement scalable recommerce strategies, whether through omni-channel impact or quick-launch pilot programs.

Trove offers various solutions, including digital and in-store trade-in programs, which help brands engage customers and increase lifetime value by converting existing inventory into instantly shoppable gift cards.

Additionally, Trove's recommerce operations offer comprehensive logistical and pricing optimization services for resale programs, either from the brand's warehouse or through Trove's facilities. This end-to-end service is designed to boost margins throughout the item's journey, facilitating efficient and profitable recommerce initiatives.

Trove distinguishes itself in the eCommerce landscape by focusing exclusively on recommerce solutions that empower brands to launch and scale their own resale programs. Unlike conventional eCommerce platforms, Trove offers end-to-end services tailored for omni-channel trade-in and resale, enabling brands to tap into the growing secondhand market.

Their platform not only facilitates digital and in-store trade-ins but also optimizes logistics and pricing to enhance profitability. By converting existing inventory into shoppable gift cards, Trove increases customer engagement and lifetime value, providing a unique, brand-centric approach that supports sustainable business growth and differentiates it from standard eCommerce tools.

Trove enhances key eCommerce metrics such as customer lifetime value, inventory turnover, and profit margins by optimizing trade-in and resale operations. It increases customer engagement through innovative trade-in programs, improves inventory efficiency by converting unsold items into value, and boosts profitability by streamlining logistics and pricing strategies.

Who in a Team Would Use Trove:

Marketing managers, inventory specialists, and sustainability officers are key team members who would use Trove. Marketing managers leverage it for customer engagement strategies, inventory specialists utilize it for efficient stock management, and sustainability officers focus on enhancing eco-friendly practices through effective resale solutions.

Project Size for Setup:

Setting up Trove can vary from a moderate to large project, depending on the brand's size and existing infrastructure. It involves integrating Trove's platform with current systems, training staff, and possibly redesigning logistics. However, Trove offers scalable solutions to facilitate quick-launch pilots or full-scale implementations, easing the transition.

Trove is ideal for retail brands seeking to enter the resale market and enhance sustainability practices. It suits businesses with substantial inventory and customer bases, such as fashion, electronics, and outdoor gear companies, that aim to maximize product lifecycle and engage eco-conscious consumers. Trove's platform is particularly beneficial for brands focusing on omni-channel strategies, offering seamless integration for both digital and physical trade-in programs.

Conversely, Trove may not be suitable for small businesses with limited inventory or those that lack the infrastructure to support recommerce operations. Additionally, companies not prioritizing sustainability or customer engagement through trade-ins might find less value in its offerings.

Trove helps leading brands reduce their environmental impact by powering resale programs that extend product life and keep items out of landfills. By enabling circular commerce at scale, Trove has helped avoid over 5 million kilograms of CO₂e emissions and advance more sustainable retail practices.