Video is the future - from YouTube unboxing videos to TikTok video reviews.
VideoWise is one of the only video-first review tools for Ecommerce merchants. They help Shopify brands sell more by leveraging videos from TikTok, Instagram, YouTube, Vimeo or uploading their own and turning them into high-converting shoppable videos.
Basically, in the past, a 5-star review was great, and all you wanted from your customers. Today, however, people want to see the reviewer and understand the real “why” on that 5-star review. They want to be sure it is a real review (thanks to all those fake review sites out there…). So along comes VideoWise.
VideoWise can pull in YouTube, Facebook, Instagram, and TikTok videos, which you then approve and add to the appropriate product detail page to better explain the product to the visitor, provide social proof, and ultimately convert them into a customer.
Displaying these reviews on your site as social proof has been proven to increase session time by thousands of hours and influences shoppers to buy more while they watch your video content, increasing conversion rates by up to 18%.
VideoWise lets you:
- Create Shoppable Videos - Make videos sell by turning any video into a shoppable video. All video widgets are fully customizable, super fast loading and offer swipe-up mobile experience that create an immersive shopping experience.
- Bulk Video Embedding - Embed videos on thousands of product pages with automated product-video matching. Upload, import and manage your video content in one place, no coding required.
- YouTube UGC MatchMaking: VideoWise is (currently) YouTube's largest partner on Shopify and uses A.I. search to find relevant user-generated-content (UGC) videos about your products on YouTube.
- Advanced Video Analytics - Advanced analytics, engagement & conversion reports that track the full shopper journey from visitor to customer. Perform A/B testing and make data driven decisions when it comes to using video on your Shopify store.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
VideoWise has a very sleek, mobile-optimized video review request email that goes out to each new customer. Once they click the button from the email, it opens up their camera and they can shoot the review without installing any tool and it works great for mobile and desktops with webcams.
One of the biggest advantages over, let’s just say embedding a YouTube video on your product detail page, is VideoWise’s dashboard. It tracks engagement, view time, conversion rate, orders, and influenced revenue from the embedded videos. So you will actually be able to see how videos are contributing to your business.
VideoWise also offers multiple video widget themes to add videos to your site using lite embedding, a Shopify Plus recommended way of embedding video that doesn't affect your page speed.
VideoWise is going to help a variety of metrics, all contributing to increasing conversion rate. By growing social proof you are improving your user experience, increasing brand loyalty, and increasing lifetime value which all contribute to better returns on your ad spend, better conversion rates and increases in top line revenue.
Setup requires adding a lite embedded (does not affect page speed load time) code to your product detail page Shopify script, one time. You can tweak layout and design within VideoWise to make sure it is working properly (they are automatically mobile-optimized).
Once installed, you need to add the right videos to the right product detail pages, which depending on your SKU count could take a few minutes to a few hours.
VideoWise is perfect for merchants that sell medium to high Average Order Value (AOV) products that are maybe a little bit more complex or unique and really need a video explanation in order to get the sale.
That being said, they can still absolutely work for low Average Order Value merchants. All businesses benefit from good word of mouth advertising.