Yofi

September 30, 2024

Helping brands and retailers better understand their customers, their intentions, and the best way to interact with them.

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Shopify

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Fraud Protection
Shopper Identity Protection

FREE TO USE

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All about

What is Yofi?

Yofi.ai is an innovative identity platform dedicated to combating abuse and retail shrinkage while safeguarding profits for businesses. By offering a comprehensive solution that ensures data integrity, Yofi empowers companies to make informed decisions and prioritizes genuine customer interactions.

With a focus on eliminating bad actors within retail environments, Yofi addresses the detrimental impact of policy abusers by leveraging sophisticated Machine Learning algorithms. This platform effectively identifies and prevents various forms of abuse, including bot activity, reseller exploitation, discount and loyalty program misuse, and repeated return behavior.

Yofi's strategic approach includes dynamic policy creation based on customer intent, enhancing data accuracy, and protecting against fraudulent or duplicate accounts. By integrating seamlessly with existing systems, Yofi raises application awareness and provides real-time insights to equip businesses with the tools needed to maintain a customer-centric and profitable operation.

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What makes Yofi different than competitors?

Yofi.ai distinguishes itself from other eCommerce tools through its specialized focus on addressing abuse and retail shrinkage issues prevalent in the industry. Unlike conventional platforms, Yofi's unique identity-centric approach leverages Machine Learning to understand customer intent and prevent policy abuse effectively.

By proactively safeguarding against bots, resellers, discount abusers, and serial returners, Yofi ensures genuine customer experiences while protecting profits. The platform's emphasis on data accuracy, dynamic policy creation, and application integrations sets it apart, providing businesses with a comprehensive solution tailored to combat the challenges posed by bad actors in the retail landscape.

What metrics is Yofi going to improve for my Ecommerce store?

Yofi.ai can significantly enhance key eCommerce metrics such as return rates, resold items percentage, fake or duplicate account identification, and discount abuse ratios. By targeting these metrics, Yofi enables businesses to mitigate losses stemming from policy abusers, enhance data accuracy, and optimize customer experiences, ultimately boosting overall profitability.

Who has to manage Yofi and how long does it take to setup?

Yofi.ai would be beneficial for various team members such as data analysts, fraud prevention specialists, customer experience managers, and eCommerce strategists. They would leverage Yofi's capabilities to combat abuse, improve customer experiences, and enhance overall business performance.

Implementing Yofi.ai can vary depending on the size and complexity of the business. Small to medium-sized projects might involve minimal setup time and resources, whereas larger enterprises may require detailed integration with existing systems and more extensive customization, potentially involving multiple teams and stakeholders in the process.

Is Yofi right for my store?

Yofi.ai is ideal for eCommerce businesses facing challenges with policy abuse, retail shrinkage, and fraudulent activities. Retailers dealing with high return rates, reseller exploitation, fake accounts, and misuse of discount programs can greatly benefit from Yofi's specialized identity platform.

However, Yofi might not be suitable for businesses that don't encounter significant issues related to abuse and policy exploitation. Companies with limited customer data or those not heavily reliant on eCommerce channels may find Yofi's features less relevant to their operations, as they may not experience the same level of policy abuse concerns.

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