Read eCommerce Tech Blogs by 
Ben Ouattara

Founder & CEO, Flux

Bio

Ben Ouattara is the founder of Flux, which helps Shopify and WooCommerce stores negotiate prices with shoppers within limits the store sets. He previously worked at Microsoft.

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Read 
eCommerce Tech Blogs by 
Ben Ouattara

AI assistants now compare your prices against every store at once. Learn when to keep prices fixed, when to flex, and how to set safe floors.
Ben Ouattara
November 5, 2026
November 5, 2026