Read eCommerce Tech Blogs by 
Chris Brunelli

Co-Founder

Bio

Chris cofounded Surpass after serving on the executive team of a prior EDI business acquired by private equity. Across both ventures, he has worked with over 1,000 brands navigating the operational shift from direct to consumer into retail distribution. Surpass handles integrated EDI so brands can stay focused on selling into new retailers and growing revenue.

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eCommerce Tech Blogs by 
Chris Brunelli

Scaling B2B into retail takes more than a webform. Learn why a systems mindset is critical for smoother operations, better data, and growth.
Chris Brunelli
May 12, 2026
May 12, 2026