Read eCommerce Tech Blogs by 
Georgia Carapetis

Head of Marketing, MerchantFlow

Bio

Georgia Carapetis is the Head of Marketing at MerchantFlow, a profit analytics platform helping ecommerce brands understand true profitability across revenue, ad spend, product costs, fees, shipping and fulfilment. She focuses on translating complex ecommerce data challenges into clear, practical insights that help merchants make better growth decisions.

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eCommerce Tech Blogs by 
Georgia Carapetis

Not all profit metrics are created equal. Discover what A$28M in Shopify GMV revealed about measuring eCommerce performance.
Georgia Carapetis
July 7, 2026
July 7, 2026