Read eCommerce Tech Blogs by 
Jessika Ödling

Measurement Lead, Dema

Bio

As Measurement Lead at Dema, Jessika Ödling brings over ten years of experience in data science and marketing mix modeling, with a strong perspective on what it actually takes to make measurement useful.

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Read 
eCommerce Tech Blogs by 
Jessika Ödling

Attribution is broken when marketing is misunderstood. Learn the hidden costs, common pitfalls, and how to measure what truly drives growth.
Jessika Ödling
April 30, 2026
May 14, 2026