Read eCommerce Tech Blogs by 
Steph Briggs

Founder & Lead Consultant, Steph Briggs Marketing

Bio

Steph is an ecommerce growth specialist and Shopify consultant who helps brands fix the foundations, optimise their tech stack and turn traffic into revenue. She’s known for her straight-talking, sparkly approach to strategy — blending data, storytelling and deep retail experience to help businesses get results without the overwhelm.

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Read 
eCommerce Tech Blogs by 
Steph Briggs

Your eCommerce tech stack looks fine—but can you trust it? Discover why shaky data, bloated tools, and poor visibility are quietly draining your revenue.
Steph Briggs
February 17, 2026
February 17, 2026