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Stephanie Clapham

Bio

Stephanie Clapham is the Director of Research at Latana, with over 15 years of experience pushing the boundaries of consumer insight. A recognized leader in the market research industry, Stephanie is known for reinventing traditional methodologies - whether through future forecasting, ad-based sampling, or advanced Bayesian approaches. Her career spans collaborations with some of the world’s most influential brands - including L’Oréal, Unilever, Meta, and Colgate-Palmolive - as well as fast-moving innovators like Epic Games and N26. Stephanie brings a sharp perspective on how brand research can stay relevant in a changing world, and she’s passionate about turning complex data into clear, strategic action.