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If you’re selling on the Faire marketplace, you’re likely in one of two situations. You’re either doing well but want to improve, or you’re unhappy with your sales and need a game plan. Either way, you’re in the right place!
Faire wholesale marketplace has become an essential platform for many wholesale businesses. However, simply having a store isn’t enough. You need to take strategic actions to stand out in a crowded marketplace.
Optimising your approach can make all the difference with thousands of brands competing for retailers’ attention. In this article, we share our top 10 expert-backed tips to help you grow your Faire account this year. We cover everything from increasing your visibility to driving more conversions. These strategies are designed to help you maximise your sales potential.
Let’s dive in!
1. Get More Reviews ⭐⭐⭐⭐⭐
Faire has confirmed that accounts with 35 or more five-star reviews enjoy a 10% higher conversion rate. If you already have great reviews, don’t get complacent. As Faire grows, the number of reviews needed to stand out will likely increase.
The best way to get more reviews is simple—ask for them. Don’t hesitate to ask customers to leave you a review on the Faire marketplace. To keep getting these reviews, you need to keep asking for feedback from happy customers each time they make a purchase.
2. Optimise Your Listings for Search 🔎
The Faire search algorithm prioritises direct matches with retailer searches. Therefore, you must use appropriate keywords that your customers are most likely using to search for products on Faire.
Be sure to use all 60 characters in your product titles and the 1,000 characters in your product description, as shown below. Include relevant, specific keywords in each section to make your products more discoverable. These efforts make it easy for retailers to find your products on Faire.
3. Use High-Quality Product Images 📸
Images are the first glimpse that your customers have of your products, and first impression lasts. Make sure that each of your product listings have at least three high-quality images.
In addition, your main image should be clear, well-lit, and on a light or white background with no branding or text overlay. It will help customers see what they’ll get when they purchase from your Faire store. The better your photos, the more likely retailers will click and buy.
4. Drive Your Own Leads 🚀
Don’t just sit and wait for sales, bring your own retailers to Faire! A few of the ways you can do this are by:
● Emailing potential customers
● Promoting your Faire shop on social media
● Including your Faire link on your website
The more sales you generate, the more the Faire algorithm will learn which retailers want your products and suggest your store to similar retailers.
5. Send a Weekly Email 📩
Use Faire’s platform to send one email per week to your retailers. It’s essential to keep the emails short and useful. You can use the emails to share updates on new products, pre-orders, stock availability, and marketing assets they can use to promote your brand.
6. Engage via Faire Messenger 💬
The Faire Messenger tool isn’t just for logistics; it’s invaluable for building relationships with retailers. Use it to thank customers for their orders, follow up on abandoned carts, and even check in to see how their stock is moving.
Personalised messages can make retailers feel valued and increase the likelihood of repeat orders. Using Messenger for review requests can also yield a higher response rate since it's a direct and casual communication channel.
7. Add New Products Regularly 🆕
Faire rewards sellers who update their catalogues frequently. So, if possible, aim to add new products every month or at least every quarter. Brands that launch products consistently tend to perform better over time because Faire’s algorithm sees frequent updates as a sign of an active and engaged seller.
Even small updates such as color variations, seasonal offerings, or bundles can keep your catalogue fresh and appealing to buyers.
8. Consider Offering Zero Minimum Order Quantity (MOQ) 🛒
One of the biggest barriers for small retailers when choosing new brands is the minimum order quantity (MOQ). By offering zero MOQ, you eliminate this hurdle, making it easier for new customers to test your products.
When we switched to zero MOQ for our sock brand, Bare Kind, our conversion rates and sales skyrocketed! And don’t worry—retailers rarely abuse it by ordering just one unit. Zero MOQ also boosts your store’s visibility in the Faire algorithm.
If you’re hesitant, try it as a test and adjust based on your results. You can always tweak policies for international markets or regions with higher shipping costs.
9. Offer Bulk Discounts 💰
Retailers are always looking for deals that maximise their margins. Therefore, bulk discounts can be a great way to encourage larger purchases. By setting tiered discounts, you can incentivize bigger orders while ensuring profitability. For example:
● Free shipping on orders over £200
● 10% off orders over £1,000
● 20% off orders over £2,000
This mirrors major retailers' bulk pricing strategies and incentivises higher order values. Promote these discounts clearly in your shop banner, product descriptions, and weekly emails to encourage retailers to take advantage of them.
10. Stay Consistent & Keep Going 💪
Success on Faire doesn’t happen overnight. The key is to stay consistent. Optimise your listings, engage with leads, and regularly update your product catalogue. Over time, the algorithm will favour your brand, leading to more traffic, higher conversions, and increased sales.
If you don’t see immediate results, don’t get discouraged! Stay active on the platform, test different strategies, and refine your approach based on data and feedback. The brands that see long-term success on the Faire marketplace are the ones that keep showing up, improving, and adapting to retailer needs.
Final Thoughts
Growing your business on Faire takes time, strategy, and persistence. By following these 10 expert tips, you’ll set yourself up for long-term success and increase your visibility on the platform. Remember, Faire isn’t just a passive marketplace. The more effort you put into optimizing your account, the more you’ll get out of it.
Success comes from ongoing engagement, testing new strategies, and staying adaptable in an ever-changing market. Keep refining your approach, analyze what works best for your brand, and experiment with different tactics to see what resonates most with retailers.
If you need extra support, our team at CandidFounders.com specializes in Faire account management, helping brands like yours maximise their potential. Whether you need assistance with optimization, lead generation, or overall strategy, we’re here to help!
Wishing you a year of growth, strong retailer relationships, and soaring sales! 🚀