Sam Kroonenburg
Oct 30, 2026
Oct 30, 2026
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What if your ads could learn? ANNOUNCING: the new Cuttable

What if your ads could learn? Discover the new Cuttable: an AI ad platform powered by a $20M Series A that writes, tests, and learns from your performance data.
October 29, 2026
October 30, 2026

I couldn’t be prouder to announce the relaunch of the Cuttable platform: Ads that learn. Until now, we’ve built the ads for leading eCommerce brands. But now we’re adding the steps on either side, working out what to make and learning from what each ad earned.

To do this, we’re drawing on a continuous loop of performance data from our partners at Meta, TikTok, Shopify, Klaviyo and more. Then Cuttable suggests what to make next, with ads waiting when you log in, or brief your own in seconds. Because Cuttable made the ad, it knows why the ad won: it wrote the hook, picked the footage and kept the notes, so every round starts from what already worked. It doesn’t replace your team, and nothing ships without your approval.

We have 440+ eCommerce brands across the US, Australia, New Zealand, Asia and Europe already using Cuttable, including lululemon, Rodan + Fields, July, Kathmandu and Conserving Beauty. We’ve also raised a $20 million Series A this month. This is a huge milestone for my co-founder Ed and me, plus our incredible team across Melbourne, New York and San Francisco.

Book a demo to see how it works on your ads.

About the author

Sam Kroonenburg
CEO and Co-Founder of Cuttable

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