Best SMS Marketing Tools for Ecommerce
What is SMS Marketing?
SMS marketing is a relatively basic concept - it utilizes text messaging to reach your customers about ordering and upcoming promotions to further facilitate the customer relationship. This type of marketing can be useful when marketing efforts need to be more focused or targeted. This type of touch point can also be perceived as more personal than other channels of communication, which has made SMS marketing one of the most effective marketing platforms, with open rates as high as 98% and conversion rates hovering around 45%.
Why SMS Marketing?
Currently, 3.5 billion people have smartphones and by 2021, it is estimated that 54% of total online purchases will be made on a mobile phone. Not only is text-based marketing a direct and effective strategy, but it helps to increase interactions in other marketing channels and adds value to your offerings. Consider boosting open and click through rates of emails by creating an SMS call to action for customers to check out what is waiting for them in their inbox. Additionally, 66% of consumers say they would pay more for a product or service if it was supported by a text messaging channel.
With 63% of consumers saying they prefer texting over an email or phone call, it is shocking that 61% of marketers are not using SMS marketing. Spearheading this marketing channel for your business will give you a major advantage over the competition - so what are you waiting for?
So what tool should I be using?
There are 3 different types of SMS marketing tools you will want to consider for your Ecommerce store:
- SMS stand-alone
- Multichannel - Often SMS + Messenger, perhaps even including WhatsApp and other channels.
- Omnichannel - Often Email + SMS + Other channels and in for the case of this article we are saying has to have CRM-type capabilities.
To help guide you to make the right choice for your business, we will be reviewing many of the best options available now.